LinkedIn Ads launched its self-serve ad platform back in 2013, yes it has been 8-years! Starting with "sponsored updates" LinkedIn has gradually added many more ad types and other features over the years. Indeed, LinkedIn now offers the core ad platform features that make it viable for many advertisers. At my agency, we run campaigns for a handful of clients. Compared to Google & Facebook, LinkedIn is still fairly expensive for lead generation purposes. But where it shines is for [...]
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