Blog
How to Use Responsive Search Ads (RSAs) New Features
It's no secret that Responsive Search Ads have improved over time as Google has added numerous features and upgrades. That said, we still speak with many advertisers that complain about low conversion rates and RSAs stealing impressions from their "better performing" Expanded Text Ads (ETAs). So what's going on exactly? There's still a misunderstanding of the purpose of RSAs. RSAs [...]
Optimize Google Ads for Lead Quality Automatically
Most advertisers have now closed the loop on lead tracking. A robust solution includes capturing lead form submissions, inbound calls, and chatbox interactions. Importantly, conversions are synced with their respective ad platforms such as Google Ads, MS Ads, and Facebook Ads. Accurate in-platform conversion data, in turn, facilitates campaign optimization and provides feedback for your overall marketing strategy and tactics. [...]
Google Discovery Ads How To
Discovery Ads were announced way back in May 2019, and have just been launched for all advertisers. We've been working with Discovery in closed-beta and open-beta for the past 6-months. In this article, I'm going to walk you through how to create and optimize your own Discovery Ads campaign. What are Discovery Ads? To understand Discovery Ads you must first [...]
How to Get the Most From Your PPC Agency
In most cases, a PPC agency will transform your Google, Facebook, Amazon, and other paid channels into a much more profitable venture. However, this isn't always the outcome. If you set up your agency to fail, they are going to fail. Instead, consider following this advice to dramatically increase the odds for success. Assign a Project Leader If your company [...]
Pay For Conversions Google Display Campaigns
It's no secret Google would like you to spend more money on display ads. To accomplish this, Google now offers a Pay For Conversions (PFC) bidding option for qualified advertisers. This feature has been available for a while, but most advertisers still don't know it exists. Given the state of the world right now, this is the perfect time to [...]
PPC Marketing & COVID-19
It's a tough time for everyone during COVID-19, and clearly our top priority has to be the preservation of human life. If you're a small business owner/manager, you're probably among the group that's under tremendous pressure. You're not only responsible for your own livelihood, but also to help put food on the table for your employees, sub-contractors, and suppliers. Everything [...]