Blog
How we use Facebook’s Power5
Facebook's Power5 has been around for almost two years yet very few advertisers follow this model of simplicity. Here at Ten Thousand Foot View, we adopted the model starting in May of 2019 and haven't looked back ever since. While most of the elements are pretty straightforward, there are some nuances you need to understand in order to get the [...]
Top 9 Google Ads Creative Tips
Automated bidding continues to improve at breakneck speed. If you haven't already implemented it you had better do so sooner rather than later. Once you do, you're going to eliminate all that work to manage individual keyword bids and bid adjustments for devices, locations, ad schedules, audiences, demographics, and more. Besides watching Seinfeld's 'The Opposite' episode for the 72nd time, [...]
Ad Agencies and Security Matters
Have you spent any time to think about what your agency is doing with your intellectual property? Who, exactly, has access to your ads account, website, and customer data? And, what does your agency do to ensure your data is actually being protected from hacking? And, what happens if your agency does something really stupid with your campaign like spend [...]
Top 5 SaaS Google Ads Scaling Tactics
If you're running Google Ads for your SaaS and want to grow, this is the article for you. It doesn't matter whether you're offering demos, free trials, or freemium subscriptions, you need more conversions, period! We've helped dozens of SaaS clients scale their campaigns over the years. In this post, I'm going to pass along our top 5 tactics for [...]
How to Use Responsive Search Ads (RSAs) New Features
It's no secret that Responsive Search Ads have improved over time as Google has added numerous features and upgrades. That said, we still speak with many advertisers that complain about low conversion rates and RSAs stealing impressions from their "better performing" Expanded Text Ads (ETAs). So what's going on exactly? There's still a misunderstanding of the purpose of RSAs. RSAs [...]
Optimize Google Ads for Lead Quality Automatically
Most advertisers have now closed the loop on lead tracking. A robust solution includes capturing lead form submissions, inbound calls, and chatbox interactions. Importantly, conversions are synced with their respective ad platforms such as Google Ads, MS Ads, and Facebook Ads. Accurate in-platform conversion data, in turn, facilitates campaign optimization and provides feedback for your overall marketing strategy and tactics. [...]