Blog
Talking Online Marketing With Tyler From “The DL”
I recently sat down with Tyler Roberson from Diesel Laptops (brilliant longtime client) to discuss online marketing for their "The DL" podcast. The original post with podcast summary is available on the Diesel Laptops blog. Full Transcript Tyler Roberson: Welcome to the DL, the podcast show that talks about everything to do with truck repair and diagnostics for the heavy [...]
Why We Switched from Yoast to Rank Math
As an SEO agency, we've been using Yoast for several years for our WordPress clients. With a wide range of free features and a paid upgrade for additional functionality, it has been our swiss-army knife for WP websites. However, there is a new tool that offers more functionality for free. Note they do have paid versions, but most sites don't [...]
Top 10 New PPC Features Of 2019
We've come to the end of another year. It's time to look back at what new PPC features and innovations were the most important for small business advertisers in 2019. The "features" are not ranked and are in no particular order. 1. Pay-Per-Conversion Display Campaigns - Google Ads Most small business advertisers struggle mightily to make Google Display Network (GDN) [...]
How to Optimize Google Merchant Center
You've got your feed into Google Merchant Center, have all your products approved and are running a profitable shopping campaign. Life is good. But whether you're running Smart Shopping, standard campaigns with ROAS bidding, or a series of level-of-intent campaigns with manual bids, you could always be doing better. In this article, I'm going to show you how to supercharge [...]
5 Advanced Google Shopping Strategies
When your Google Shopping campaign isn't cutting the mustard it's time to try something new. If you've tried Smart Shopping or ROAS bidding and you just can't make the numbers work, this post is for you. Or if you still simply don't trust Google's automating bidding, this post is for you. If you're just getting starting with shopping ads, this [...]
Optimize Google Ads for B2B – Avoid Consumers
For many B2Bs there's a fairly clear path to building an effective paid search keyword strategy. CRM software, payroll services, and ad agencies are all pretty easy to figure out. But when you're a B2B that sells products that consumers also use, things can get tricky. Great examples of this are Industrial HVAC companies, professional electronics stores, and office movers. [...]