Blog
Google Discovery Ads How To
Discovery Ads were announced way back in May 2019, and have just been launched for all advertisers. We've been working with Discovery in closed-beta and open-beta for the past 6-months. In this article, I'm going to walk you through how to create and optimize your own Discovery Ads campaign. What are Discovery Ads? To understand Discovery Ads you must first [...]
How to Get the Most From Your PPC Agency
In most cases, a PPC agency will transform your Google, Facebook, Amazon, and other paid channels into a much more profitable venture. However, this isn't always the outcome. If you set up your agency to fail, they are going to fail. Instead, consider following this advice to dramatically increase the odds for success. Assign a Project Leader If your company [...]
Pay For Conversions Google Display Campaigns
It's no secret Google would like you to spend more money on display ads. To accomplish this, Google now offers a Pay For Conversions (PFC) bidding option for qualified advertisers. This feature has been available for a while, but most advertisers still don't know it exists. Given the state of the world right now, this is the perfect time to [...]
PPC Marketing & COVID-19
It's a tough time for everyone during COVID-19, and clearly our top priority has to be the preservation of human life. If you're a small business owner/manager, you're probably among the group that's under tremendous pressure. You're not only responsible for your own livelihood, but also to help put food on the table for your employees, sub-contractors, and suppliers. Everything [...]
Talking Online Marketing With Tyler From “The DL”
I recently sat down with Tyler Roberson from Diesel Laptops (brilliant longtime client) to discuss online marketing for their "The DL" podcast. The original post with podcast summary is available on the Diesel Laptops blog. Full Transcript Tyler Roberson: Welcome to the DL, the podcast show that talks about everything to do with truck repair and diagnostics for the heavy [...]
Why We Switched from Yoast to Rank Math
As an SEO agency, we've been using Yoast for several years for our WordPress clients. With a wide range of free features and a paid upgrade for additional functionality, it has been our swiss-army knife for WP websites. However, there is a new tool that offers more functionality for free. Note they do have paid versions, but most sites don't [...]