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About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.
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An SEO Tuneup for 2021

Google's search engine is constantly evolving, and as such, so must our SEO implementation. Today I'm going to give you some tips to improve your keyword strategy, content, and link building strategies. We're not going to reinvent the wheel here, just make some prudent adjustments to improve performance and to address the current state of the Google algorithm. Note this is not a detailed 'how-to,' I'm assuming you already know a fair amount about SEO. Note: This article was [...]

By |2021-09-15T09:07:47-05:00February 13th, 2017|Categories: SEO, Tips, Website|Comments Off on An SEO Tuneup for 2021
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Top 10 New AdWords Features Of 2016

It was a huge year for AdWords with many changes, particularly in the 3rd quarter where we saw text ads completely revamped. Implementing new AdWords features is tremendously important for keeping ahead of your competitors. Here are what I feel were the most important AdWords updates of 2016. #10 - Price Extensions This one just made our cut for the top-10 because the feature is not yet widely available. Price extensions display pricing info below your ads for different products [...]

By |2018-12-06T23:37:02-05:00January 17th, 2017|Categories: Advertising, Google Ads, PPC, Tips|Comments Off on Top 10 New AdWords Features Of 2016
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Keyword Cleanup in Google AdWords & Bing Ads

We see this problem all the time. We start working with a new client that has a $50/day campaign budget, but the campaign is designed to serve a $250/day ad spend. Usually, the client or their agent just kept adding keywords or raising keyword bids to get to this point. As a result, ads are being served for many low-quality keywords, taking away from those keywords that could be driving more conversions. A tale-tell sign of this issue is seeing a [...]

By |2019-01-21T10:50:48-05:00December 16th, 2016|Categories: Advertising, Bing Ads, Google Ads, SEM, Tips|Comments Off on Keyword Cleanup in Google AdWords & Bing Ads
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Bing Ads New Features Round-Up Q3/Q4 2016

Google has been on a tear with new AdWords features in the second half of 2016. Oft forgotten Bing Ads has been doing their best to keep up. Frequently this means duplicating what Google does, and that's not a bad thing. Here are the Bing Ads features released in the 2nd half of 2016 that are most meaningful to performance. If you haven't yet implemented these new features, you're leaving money on the table. Let's get to it! Updated Device [...]

By |2019-01-21T10:55:06-05:00November 14th, 2016|Categories: Bing Ads, Advertising, PPC, SEM|Comments Off on Bing Ads New Features Round-Up Q3/Q4 2016
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Increase AdWords Performance in 5-Minutes with Demographics for Search Ads

Google AdWords has finally rolled out Demographics for Search Ads. The feature, announced in June, allows advertisers to target age and gender demographics in search campaigns. Interestingly, Google has chosen not to provide targeting by parental status, which is included in display demographics campaigns. Today I'm going to discuss how Demographics for Search works, how it can improve performance, and how to implement it in minutes. How Demographics For Search Works In a nutshell, you can now view performance and set [...]

By |2019-01-21T13:29:30-05:00October 31st, 2016|Categories: Google Ads, SEM, Tips|Comments Off on Increase AdWords Performance in 5-Minutes with Demographics for Search Ads
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Shopping Campaigns

Sell your products with Google Ads, MS Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

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Landing Pages

Drive more conversions without increasing your ad spend with turn-key landing pages. Landing pages are just $249/each + $99/month per account for hosting, split-testing, and maintenance.

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