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About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.
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Should You Switch to the New AdWords Interface Beta?

Google recently released the Beta of their new AdWords interface and made it available to a lot more advertisers. Based on our own client base, I estimate that about one-third of accounts now have access. The burning question is, then, should you switch or wait until the full release? Today I'll try to answer that question and provide more insight into the new GUI. I'll explain goals for the new interface, cover the main design features,  discuss some of the [...]

By |2019-01-21T10:34:41-05:00June 12th, 2017|Categories: Google Ads, Advertising, PPC, SEM, Tips|3 Comments
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5 Ways To Get More Leads From Your Web Traffic

Do you want more customers? Would you like more customers without spending more on SEO, AdWords, or Facebook Ads? If you answered yes, this post is for you. Today I'm going to give you 5 ideas to get more leads from the traffic you already get. DISCLOSURE: Some of the products mentioned in this post may contain affiliate links that at no additional cost to you, we may earn a small commission. Importantly, we only promote products that we use ourselves. [...]

By |2025-12-04T07:28:20-05:00May 9th, 2017|Categories: Analytics, CRO, Landing Pages, Tips, Tools|1 Comment
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Why Ad Agencies Don’t Want Your Business

If you're like most small companies, you assume that all prospective ad agencies are clamoring for your business. In most cases, you'd be right, but for a number of reasons, you may also be dead wrong. Today I'm going to explain some reasons why you may be finding it difficult to attract and keep good agencies/consultants. The list of "red flags" come from our own experience as well as feedback from other consultants/agencies on the Reddit PPC channel. If any [...]

By |2019-01-21T10:41:14-05:00April 18th, 2017|Categories: Tips, Advertising, PPC, SEM, Services|2 Comments
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Eat Your Competitors’ Lunch with Gmail Ads

Note: Gmail campaigns are no longer available. This functionality is now included in Discovery campaigns. Two years ago I wrote a post called "Eat Your Competitors’ Lunch with Search Engine Marketing." Some people loved it, some hated it, some got up to grab a snack. Today I'm going to show you how to do the same thing using Gmail Ads. Gmail Ads has been around for a while, but the ad type is poorly understood and infrequently used by AdWords [...]

By |2021-08-24T09:48:48-05:00March 12th, 2017|Categories: Advertising, email marketing, Google Ads, PPC, Tips|5 Comments
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An SEO Tuneup for 2021

Google's search engine is constantly evolving, and as such, so must our SEO implementation. Today I'm going to give you some tips to improve your keyword strategy, content, and link building strategies. We're not going to reinvent the wheel here, just make some prudent adjustments to improve performance and to address the current state of the Google algorithm. Note this is not a detailed 'how-to,' I'm assuming you already know a fair amount about SEO. Note: This article was [...]

By |2021-09-15T09:07:47-05:00February 13th, 2017|Categories: SEO, Tips, Website|Comments Off on An SEO Tuneup for 2021
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