As part of the new AdWords interface, Google has introduced new Promotion Extensions. These are absolutely brilliant for any advertiser that regularly offers discounts on select services or products. If you have access to the new interface beta you can start using them right now. Today, I'll go over the nuts and bolts of Promotion Extensions, and how you can use them strategically in your AdWords campaigns. What are Promotion Extensions? Promotion extensions are clickable discounts that appear below your [...]

Google recently released the Beta of their new AdWords interface and made it available to a lot more advertisers. Based on our own client base, I estimate that about one-third of accounts now have access. The burning question is, then, should you switch or wait until the full release? Today I'll try to answer that question and provide more insight into the new GUI. I'll explain goals for the new interface, cover the main design features,  discuss some of the [...]