How To Perform Google Ads Competitive Analysis

We all want to know what our competitors are up to on Google Ads, right? There are 3rd party tools, Google's Ad Transparency Center and Auction Insights report to assist you with Google Ads competitive analysis. Today I'm going to show you several ways you can use these tools to gain a competitive advantage. In these examples, I'll use SEMRush, but you can accomplish the same thing with SpyFu, iSpionage and others. DISCLOSURE: Some of the products mentioned in this [...]

By Ed Goss|2023-08-23T12:57:13-05:00November 6th, 2017|Categories: Google Ads|Comments Off

The Simple 3-Step Method to Scale Facebook Campaigns

Originally posted October 6th, 2017, updated on July 9th, 2019 One of the most common Facebook Ads issues I see is improper campaign scaling. Tell me if this sounds like you. You launch a small campaign and optimize it for a few weeks, eventually getting a really good CPA. Time to scale up, so you increase your daily ad budget from say $50 to $250. Two or three days later, you suddenly realize it's all gone to hell. First, let [...]

By Ed Goss|2019-07-09T12:12:19-05:00October 6th, 2017|Categories: Facebook, Advertising, PPC|Comments Off

What New AdWords Ad Rotation Settings Mean For You

Like it or not, Google AdWords ad rotation settings are changing on September 25th. The good news is that the simplified settings will improve campaign management and prevent a mismatch between bidding and ad rotation strategies. The bad news is, yep, this may cause some performance issues with your campaigns if you don't implement the new system correctly. Today I'll explain what's changing and guide you through what changes you need to make to address the compulsory update. What are the [...]

By Ed Goss|2019-01-18T10:11:14-05:00September 12th, 2017|Categories: Advertising, Google Ads, SEM, Tips|Comments Off

Must Have Chrome Extensions For SEO & PPC

SEOs & PPC Marketers tend to be extremely busy people. Any edge you can gain to improve efficiency enhances what you do. Today I'm going to provide you with my personal list of Chrome Extensions for SEO and PPC power users. If you use Firefox, don't worry... most of these browser Extensions do exist for that browser too. Note that I have excluded popular Extensions that require paid accounts to use most of the utility, e.g. Mozbar. DISCLOSURE: Some [...]

By Ed Goss|2022-05-13T07:00:38-05:00September 6th, 2017|Categories: Tools, Bing Ads, Facebook, Google Ads, SEM, SEO|Comments Off

How To Estimate Local Organic Search Traffic Volumes

If you sell your products or services regionally, you could care less about national keyword search volumes. What you need to know is the local organic search traffic volume for your target area. Unfortunately, most tools don't provide local estimates. While you can use the Google AdWords keyword planner to pull some local estimates, you end up with a disparate list of keywords that don't play nice with other keyword research and rank tracking tools. Here's how you can crunch [...]

By Ed Goss|2021-09-15T09:10:23-05:00August 2nd, 2017|Categories: SEO, Tips, Tools|Comments Off

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About Ed Goss

How To Perform Google Ads Competitive Analysis

The Simple 3-Step Method to Scale Facebook Campaigns

What New AdWords Ad Rotation Settings Mean For You

Must Have Chrome Extensions For SEO & PPC

How To Estimate Local Organic Search Traffic Volumes

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