Paid Search Marketing Specialists
YouTubeLinkedInFacebookReddit

About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.
LinkedIn

New Gmail Ads Remarketing Campaigns

Note: Gmail campaigns are no longer available. This functionality is now included in Discovery campaigns. A while back, Google removed our ability to target email domains with Gmail ads. This, effectively, put the kibosh on targeting your competitors' user base. Now Google is giving us a little something back. Google has rolled out new Gmail campaigns with website visitor remarketing options. In our experience so far, Gmail remarketing works superbly, far outperforming similarly targeted GDN remarketing. If you're not already [...]

By |2021-08-20T07:13:15-05:00April 2nd, 2018|Categories: Advertising, Google Ads, PPC, Tips|Comments Off on New Gmail Ads Remarketing Campaigns
Read More

25 Best SEO Tools for DIYs

Maybe you manage SEO for your own business or you've been dabbling in providing SEO services. We've been doing SEO since 2002 and a lot has changed in 16 years. SEO strategy has shifted dramatically, and so have the tools available for managing SEO. In this article, I'm going to run down the state of the art SEO tools for small business. I'll list the best-paid SEO tools as well as free or low-cost alternatives where available. Tools will be [...]

By |2021-09-15T08:53:24-05:00March 6th, 2018|Categories: SEO, Tools|1 Comment
Read More

Which PPC Management Fee Structure Is Right For You?

A big part of assessing what agency or consultant to use includes their pricing model. In this post, I'll discuss the most common PPC pricing models and the pros and cons for each. While there are a lot of exotic hybrid or combination pricing models I'll stick to the basics. The four main PPC pricing options are a percentage of ad spend, fixed price, performance-based, and hourly. I'll run down how each one works in some detail. Percentage of Ad [...]

By |2026-02-11T05:56:56-05:00February 13th, 2018|Categories: PPC|Comments Off on Which PPC Management Fee Structure Is Right For You?
Read More

Top 10 New AdWords Features Of 2017

Unlike 2016, Google wasn't quite on such a rampage to release new AdWords features in 2017. Obviously, wrapping up and launching the new AdWords interface is a big undertaking. This job has diverted some attention away from other things. Still, Google did innovate this year, and if you didn't update with new features your campaigns were probably left in the dust. First, a quick note, many of the new features are only available in the new AdWords interface. Without further ado here [...]

By |2018-12-06T22:33:20-05:00January 4th, 2018|Categories: Advertising, Google Ads, SEM|Comments Off on Top 10 New AdWords Features Of 2017
Read More

How To Optimize An Old AdWords Account

If you've adopted an old Google AdWords account you may be wondering where to start. Mature AdWords accounts come with a unique set of opportunities and challenges. Even before you start your audit, there are some things we can do to make life easier. Cleaning House Mature AdWords accounts typically contain a lot of old out of date campaigns. The first step in your cleanup should be to mark all the campaigns you won't need moving forward. Select each inactive campaign [...]

By |2018-12-06T22:32:57-05:00December 5th, 2017|Categories: Google Ads, SEM, Tips, Tools|Comments Off on How To Optimize An Old AdWords Account
Read More
Toggle Sliding Bar Area

Shopping Campaigns

Sell your products with Google Ads, MS Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

Learn More

Landing Pages

Drive more conversions without increasing your ad spend with turn-key landing pages. Landing pages are just $249/each + $99/month per account for hosting, split-testing, and maintenance.

Learn More

Go to Top