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Why Ad Agencies Don’t Want Your Business

If you're like most small companies, you assume that all prospective ad agencies are clamoring for your business. In most cases, you'd be right, but for a number of reasons, you may also be dead wrong. Today I'm going to explain some reasons why you may be finding it difficult to attract and keep good agencies/consultants. The list of "red flags" come from our own experience as well as feedback from other consultants/agencies on the Reddit PPC channel. If any [...]

By |2019-01-21T10:41:14-05:00April 18th, 2017|Categories: Tips, Advertising, PPC, SEM, Services|2 Comments
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Eat Your Competitors’ Lunch with Gmail Ads

Note: Gmail campaigns are no longer available. This functionality is now included in Discovery campaigns. Two years ago I wrote a post called "Eat Your Competitors’ Lunch with Search Engine Marketing." Some people loved it, some hated it, some got up to grab a snack. Today I'm going to show you how to do the same thing using Gmail Ads. Gmail Ads has been around for a while, but the ad type is poorly understood and infrequently used by AdWords [...]

By |2021-08-24T09:48:48-05:00March 12th, 2017|Categories: Advertising, email marketing, Google Ads, PPC, Tips|5 Comments
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An SEO Tuneup for 2021

Google's search engine is constantly evolving, and as such, so must our SEO implementation. Today I'm going to give you some tips to improve your keyword strategy, content, and link building strategies. We're not going to reinvent the wheel here, just make some prudent adjustments to improve performance and to address the current state of the Google algorithm. Note this is not a detailed 'how-to,' I'm assuming you already know a fair amount about SEO. Note: This article was [...]

By |2021-09-15T09:07:47-05:00February 13th, 2017|Categories: SEO, Tips, Website|Comments Off on An SEO Tuneup for 2021
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Top 10 New AdWords Features Of 2016

It was a huge year for AdWords with many changes, particularly in the 3rd quarter where we saw text ads completely revamped. Implementing new AdWords features is tremendously important for keeping ahead of your competitors. Here are what I feel were the most important AdWords updates of 2016. #10 - Price Extensions This one just made our cut for the top-10 because the feature is not yet widely available. Price extensions display pricing info below your ads for different products [...]

By |2018-12-06T23:37:02-05:00January 17th, 2017|Categories: Advertising, Google Ads, PPC, Tips|Comments Off on Top 10 New AdWords Features Of 2016
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Keyword Cleanup in Google AdWords & Bing Ads

We see this problem all the time. We start working with a new client that has a $50/day campaign budget, but the campaign is designed to serve a $250/day ad spend. Usually, the client or their agent just kept adding keywords or raising keyword bids to get to this point. As a result, ads are being served for many low-quality keywords, taking away from those keywords that could be driving more conversions. A tale-tell sign of this issue is seeing a [...]

By |2019-01-21T10:50:48-05:00December 16th, 2016|Categories: Advertising, Bing Ads, Google Ads, SEM, Tips|Comments Off on Keyword Cleanup in Google AdWords & Bing Ads
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