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How To Optimize An Old AdWords Account

If you've adopted an old Google AdWords account you may be wondering where to start. Mature AdWords accounts come with a unique set of opportunities and challenges. Even before you start your audit, there are some things we can do to make life easier. Cleaning House Mature AdWords accounts typically contain a lot of old out of date campaigns. The first step in your cleanup should be to mark all the campaigns you won't need moving forward. Select each inactive campaign [...]

By |2018-12-06T22:32:57-05:00December 5th, 2017|Categories: Google Ads, SEM, Tips, Tools|Comments Off on How To Optimize An Old AdWords Account
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What New AdWords Ad Rotation Settings Mean For You

Like it or not, Google AdWords ad rotation settings are changing on September 25th. The good news is that the simplified settings will improve campaign management and prevent a mismatch between bidding and ad rotation strategies. The bad news is, yep, this may cause some performance issues with your campaigns if you don't implement the new system correctly. Today I'll explain what's changing and guide you through what changes you need to make to address the compulsory update. What are the [...]

By |2019-01-18T10:11:14-05:00September 12th, 2017|Categories: Advertising, Google Ads, SEM, Tips|Comments Off on What New AdWords Ad Rotation Settings Mean For You
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How To Estimate Local Organic Search Traffic Volumes

If you sell your products or services regionally, you could care less about national keyword search volumes. What you need to know is the local organic search traffic volume for your target area. Unfortunately, most tools don't provide local estimates. While you can use the Google AdWords keyword planner to pull some local estimates, you end up with a disparate list of keywords that don't play nice with other keyword research and rank tracking tools. Here's how you can crunch [...]

By |2021-09-15T09:10:23-05:00August 2nd, 2017|Categories: SEO, Tips, Tools|Comments Off on How To Estimate Local Organic Search Traffic Volumes
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How To Implement AdWords Promotion Extensions

As part of the new AdWords interface, Google has introduced new Promotion Extensions. These are absolutely brilliant for any advertiser that regularly offers discounts on select services or products. If you have access to the new interface beta you can start using them right now. Today, I'll go over the nuts and bolts of Promotion Extensions, and how you can use them strategically in your AdWords campaigns. What are Promotion Extensions? Promotion extensions are clickable discounts that appear below your [...]

By |2019-01-21T10:32:28-05:00July 11th, 2017|Categories: Advertising, Google Ads, PPC, SEM, Tips|Comments Off on How To Implement AdWords Promotion Extensions
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Should You Switch to the New AdWords Interface Beta?

Google recently released the Beta of their new AdWords interface and made it available to a lot more advertisers. Based on our own client base, I estimate that about one-third of accounts now have access. The burning question is, then, should you switch or wait until the full release? Today I'll try to answer that question and provide more insight into the new GUI. I'll explain goals for the new interface, cover the main design features,  discuss some of the [...]

By |2019-01-21T10:34:41-05:00June 12th, 2017|Categories: Google Ads, Advertising, PPC, SEM, Tips|3 Comments
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