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Why Ad Agencies Don’t Want Your Business

If you're like most small companies, you assume that all prospective ad agencies are clamoring for your business. In most cases, you'd be right, but for a number of reasons, you may also be dead wrong. Today I'm going to explain some reasons why you may be finding it difficult to attract and keep good agencies/consultants. The list of "red flags" come from our own experience as well as feedback from other consultants/agencies on the Reddit PPC channel. If any [...]

By |2019-01-21T10:41:14-05:00April 18th, 2017|Categories: Tips, Advertising, PPC, SEM, Services|2 Comments
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Keyword Cleanup in Google AdWords & Bing Ads

We see this problem all the time. We start working with a new client that has a $50/day campaign budget, but the campaign is designed to serve a $250/day ad spend. Usually, the client or their agent just kept adding keywords or raising keyword bids to get to this point. As a result, ads are being served for many low-quality keywords, taking away from those keywords that could be driving more conversions. A tale-tell sign of this issue is seeing a [...]

By |2019-01-21T10:50:48-05:00December 16th, 2016|Categories: Advertising, Bing Ads, Google Ads, SEM, Tips|Comments Off on Keyword Cleanup in Google AdWords & Bing Ads
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Bing Ads New Features Round-Up Q3/Q4 2016

Google has been on a tear with new AdWords features in the second half of 2016. Oft forgotten Bing Ads has been doing their best to keep up. Frequently this means duplicating what Google does, and that's not a bad thing. Here are the Bing Ads features released in the 2nd half of 2016 that are most meaningful to performance. If you haven't yet implemented these new features, you're leaving money on the table. Let's get to it! Updated Device [...]

By |2019-01-21T10:55:06-05:00November 14th, 2016|Categories: Bing Ads, Advertising, PPC, SEM|Comments Off on Bing Ads New Features Round-Up Q3/Q4 2016
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Increase AdWords Performance in 5-Minutes with Demographics for Search Ads

Google AdWords has finally rolled out Demographics for Search Ads. The feature, announced in June, allows advertisers to target age and gender demographics in search campaigns. Interestingly, Google has chosen not to provide targeting by parental status, which is included in display demographics campaigns. Today I'm going to discuss how Demographics for Search works, how it can improve performance, and how to implement it in minutes. How Demographics For Search Works In a nutshell, you can now view performance and set [...]

By |2019-01-21T13:29:30-05:00October 31st, 2016|Categories: Google Ads, SEM, Tips|Comments Off on Increase AdWords Performance in 5-Minutes with Demographics for Search Ads
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Best Resources for Google Ads News & Info

This article was updated on Jun 9th, 2022. One key to high-performing campaigns is keeping pace with the evolution of Google Ads. But how do you stay on top of the constant barrage of announced & unannounced changes/features? Today I'm going to share my own personal list of Google Ads resources. Follow these to learn how to effectively implement new features, and to find out what's coming next. And, if you're not quite sure about how some existing features work, [...]

By |2023-06-09T07:29:22-05:00September 20th, 2016|Categories: Google Ads, Advertising, Bing Ads, Facebook, PPC, SEM, Tips, Tools|Comments Off on Best Resources for Google Ads News & Info
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