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Google AdWords Dynamic Countdown Widget

A while back Google rolled out their Ad Customizers feature. Ad Customizers facilitate inserting custom variables into text ads based upon data uploaded in spreadsheet format. Data can be updated frequently without rewriting ad copy, making both reporting and optimization a snap. You may also use just one ad to advertise hundreds of different permutations. For more on Ad Customizers check out this video and help guide direct from Google. Today we are going to discuss the Dynamic Countdown Widget (DCW), which was launched with [...]

By |2017-07-17T19:41:05-05:00March 30th, 2015|Categories: Advertising, Google Ads, PPC, Tips|Comments Off on Google AdWords Dynamic Countdown Widget
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AdWords Callouts Ad Extensions & How They Differ From Sitelinks

Always innovating, Google recently announced and then started rolling out new "Callouts" Ad Extensions for Google AdWords. The new Callouts ad extensions allow advertisers to add another line of text to their text ads to promote unique offers and benefits such as free shipping, 24/7 support, special promotions and more. How Callouts Work Callouts are simply short blurbs of text that feature benefits or offers to your prospective audience. Callouts can be up to 25 characters long, however it is recommended to keep them [...]

By |2019-01-22T00:06:40-05:00October 3rd, 2014|Categories: Advertising, Google Ads, PPC, SEM, Tips|Comments Off on AdWords Callouts Ad Extensions & How They Differ From Sitelinks
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The 5 Most Common Mistakes We See From Google Ads DIYs

Here at Ten Thousand Foot View, we are constantly auditing Google Ads accounts. Time and time again we see these 5 common Google Ads mistakes made by DIYs. If you manage your own Google Ads campaign and aren't seeing the results you desire then this may help - fix any or all of these common Google Ads issues and you're bound to see a huge boost in performance. Note: This article was updated on September 7th, 2021. #1 - Improperly Installed [...]

By |2021-09-07T12:01:45-05:00August 5th, 2014|Categories: Advertising, Google Ads, PPC, Tips|Comments Off on The 5 Most Common Mistakes We See From Google Ads DIYs
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New Spam Legislation in Canada Starting July 1st – Facebook to the Rescue!

If you use email marketing in Canada and your contacts have not "opted in" under the upcoming Canadian Spam Legislation you may be at a loss for what to do after July 1st. In case you didn't already know, effective July 1st, 2014 all contacts on your email distribution list must officially opt-in for you to be in compliance. If you are in the habit of scraping contacts, buying contact lists or using lists you have access to through association you need to [...]

By |2019-01-22T00:13:18-05:00June 23rd, 2014|Categories: Advertising, email marketing, Facebook, Google Ads, PPC, SEM, Tips|Comments Off on New Spam Legislation in Canada Starting July 1st – Facebook to the Rescue!
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Eat Your Competitors’ Lunch with Search Engine Marketing

In a world of big machine like brands competing in search engine marketing, it can be difficult to be the little guy. Sure you have a superior product at a great price but you probably don't have a budget or the time for brand development. But, you need sales NOW! If you're already working with Google AdWords or Bing Ads you know how great text ads can drive highly relevant traffic to your site - traffic that converts into leads [...]

By |2019-01-22T00:19:58-05:00May 22nd, 2014|Categories: Advertising, Google Ads, PPC, SEM, Tips|Comments Off on Eat Your Competitors’ Lunch with Search Engine Marketing
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