Call Tracking has been around for a couple of years and is offered by Google in the US. If you're not in the US or would like a more robust solution there are some great options available. Today I'll discuss what it is, why you'd do it and how you can implement it. DISCLOSURE: Some of the products mentioned in this post may contain affiliate links that at no additional cost to you, we may earn a small commission. Importantly, [...]
Remarketing, also referred to as Retargeting isn't a recent innovation but has evolved substantially in recent years. Today I'll discuss what it is, why you should do it and how you can implement it. What Remarketing, simply put, is any form of display advertising that is targeted to previous visitors of your website or other web properties. The premise is that since 98% of all website visitors do not convert there is a huge untapped market potential for future advertising. [...]
Bing Local is now Bing Places and is available in Canada and most countries. Bing Places like Google Places is a citation directory for businesses. Registering your business yields several benefits: Enhanced Bing Listing When you register your business with Bing Places you can add content that describes your business, photos, videos and address/phone number that will show up in your Bing search results. This can dramatically improve click-through-rates and get more relevant visitors to your website. Bing Maps Listing [...]
We've just updated our website with a new Marketing Resources section. Why you ask? While we love taking your calls we felt it may be easier if our clients could go to our website to get the answers to their most common questions. So then why not a FAQ, you ask? We don't like Jeopardy... but seriously we just think the "resources" format makes more sense at this point. When we reach a critical mass of content in the resources section [...]
Here at Ten Thousand Foot View, we use up to a dozen different tools plus good old-fashioned dead reckoning to develop an SEO keyword strategy. If you're the do-it-yourself type and would like a quick and easy way to increase relevant organic search traffic to your site here's a way to do with tools you likely already have at your disposal. This project will be performed in three easy steps and should take less than 30 minutes to complete. What you will [...]