AdWords Callouts Ad Extensions & How They Differ From Sitelinks

Always innovating, Google recently announced and then started rolling out new "Callouts" Ad Extensions for Google AdWords. The new Callouts ad extensions allow advertisers to add another line of text to their text ads to promote unique offers and benefits such as free shipping, 24/7 support, special promotions and more. How Callouts Work Callouts are simply short blurbs of text that feature benefits or offers to your prospective audience. Callouts can be up to 25 characters long, however it is recommended to keep them [...]

By Ed Goss|2019-01-22T00:06:40-05:00October 3rd, 2014|Categories: Advertising, Google Ads, PPC, SEM, Tips|Comments Off

The 5 Most Common Mistakes We See From Google Ads DIYs

Here at Ten Thousand Foot View, we are constantly auditing Google Ads accounts. Time and time again we see these 5 common Google Ads mistakes made by DIYs. If you manage your own Google Ads campaign and aren't seeing the results you desire then this may help - fix any or all of these common Google Ads issues and you're bound to see a huge boost in performance. Note: This article was updated on September 7th, 2021. #1 - Improperly Installed [...]

By Ed Goss|2021-09-07T12:01:45-05:00August 5th, 2014|Categories: Advertising, Google Ads, PPC, Tips|Comments Off

New Spam Legislation in Canada Starting July 1st – Facebook to the Rescue!

If you use email marketing in Canada and your contacts have not "opted in" under the upcoming Canadian Spam Legislation you may be at a loss for what to do after July 1st. In case you didn't already know, effective July 1st, 2014 all contacts on your email distribution list must officially opt-in for you to be in compliance. If you are in the habit of scraping contacts, buying contact lists or using lists you have access to through association you need to [...]

By Ed Goss|2019-01-22T00:13:18-05:00June 23rd, 2014|Categories: Advertising, email marketing, Facebook, Google Ads, PPC, SEM, Tips|Comments Off

Eat Your Competitors’ Lunch with Search Engine Marketing

In a world of big machine like brands competing in search engine marketing, it can be difficult to be the little guy. Sure you have a superior product at a great price but you probably don't have a budget or the time for brand development. But, you need sales NOW! If you're already working with Google AdWords or Bing Ads you know how great text ads can drive highly relevant traffic to your site - traffic that converts into leads [...]

By Ed Goss|2019-01-22T00:19:58-05:00May 22nd, 2014|Categories: Advertising, Google Ads, PPC, SEM, Tips|Comments Off

We had a great experience with Ten Thousand Foot View in managing our Adwords campaigns. Our costs came down and our conversion rates went up as a result of all the hard work that was put in. Great job guys!

Russel Johansen, MyPaperCups

Ten Thousand Foot View worked with us to understand our market and what we looked for in a customer and set up an effective campaign that drives well-qualified traffic to our site. We appreciated the quick, clear communication as well as monthly updates, and look forward to future collaboration.

Chris Fisher, Translation Vine

Extremely professional, always willing to talk and give recommendations. We are very satisfied with performance.

Matthew Pait, Koncorp

I was doing my own PPC management and had inconsistent results. Four months later, I have 5 listings, and just closed 6 deals. My advice is trust the Ten Thousand Foot View team, they will steer you in the right direction. If you ever want to talk to me, feel free to reach out and I’ll share my experience..

Hani Faraj, Vancouver House Finders