Remarketing with YouTube and Twitter

Back in February of 2014 we wrote a piece on Remarketing with Google, AdRoll, and Facebook. A little over a year later, we now have options from YouTube and Twitter. As one of the highest ROI advertising options, any new Remarketing opportunities are worth a look. As a refresher, Remarketing (also called Retargeting) is display advertising that is targeted to previous visitors of any web properties you own. In addition, some platforms support targeting of email/telephone contact lists. Remarketing generates [...]

By Ed Goss|2018-09-20T09:52:48-05:00April 21st, 2015|Categories: Advertising, Google Ads|Comments Off

Google AdWords Dynamic Countdown Widget

A while back Google rolled out their Ad Customizers feature. Ad Customizers facilitate inserting custom variables into text ads based upon data uploaded in spreadsheet format. Data can be updated frequently without rewriting ad copy, making both reporting and optimization a snap. You may also use just one ad to advertise hundreds of different permutations. For more on Ad Customizers check out this video and help guide direct from Google. Today we are going to discuss the Dynamic Countdown Widget (DCW), which was launched with [...]

By Ed Goss|2017-07-17T19:41:05-05:00March 30th, 2015|Categories: Advertising, Google Ads, PPC, Tips|Comments Off

When You Should Advertise Your Brand With AdWords

Whether or not you should advertise your own brand with AdWords is one of the most hotly contested topics in search marketing. First let's be clear that the brands we are talking about are those brands that are unique to your company. They might include product names, product lines, company name and domain. They don't include brands from others that you offer nor does it include common industrial names. Many SEO folks suggest that it is relatively easy to rank #1 in SERPs [...]

By Ed Goss|2019-01-22T00:02:30-05:00February 4th, 2015|Categories: Advertising, Google Ads, SEM|Comments Off

Ten Thousand Foot View Chooses SEMrush

To further bolster our best-in-class tool-set for Search Marketing we have chosen SEMrush as our primary software for competitive keyword/creative research and analysis. We chose SEMrush from among dozens of similar tools but it became the obvious choice almost right out of the gate.DISCLOSURE: Some of the products mentioned in this post may contain affiliate links that at no additional cost to you, we may earn a small commission. Importantly, we only promote products that we use ourselves. First, [...]

By Ed Goss|2021-09-13T07:31:27-05:00November 18th, 2014|Categories: Analytics, Google Ads, Market Research, PPC, SEM, SEO, Ten Thousand Foot View, Tools|Comments Off

AdWords Callouts Ad Extensions & How They Differ From Sitelinks

Always innovating, Google recently announced and then started rolling out new "Callouts" Ad Extensions for Google AdWords. The new Callouts ad extensions allow advertisers to add another line of text to their text ads to promote unique offers and benefits such as free shipping, 24/7 support, special promotions and more. How Callouts Work Callouts are simply short blurbs of text that feature benefits or offers to your prospective audience. Callouts can be up to 25 characters long, however it is recommended to keep them [...]

By Ed Goss|2019-01-22T00:06:40-05:00October 3rd, 2014|Categories: Advertising, Google Ads, PPC, SEM, Tips|Comments Off

We had a great experience with Ten Thousand Foot View in managing our Adwords campaigns. Our costs came down and our conversion rates went up as a result of all the hard work that was put in. Great job guys!

Russel Johansen, MyPaperCups

Ten Thousand Foot View worked with us to understand our market and what we looked for in a customer and set up an effective campaign that drives well-qualified traffic to our site. We appreciated the quick, clear communication as well as monthly updates, and look forward to future collaboration.

Chris Fisher, Translation Vine

Extremely professional, always willing to talk and give recommendations. We are very satisfied with performance.

Matthew Pait, Koncorp

I was doing my own PPC management and had inconsistent results. Four months later, I have 5 listings, and just closed 6 deals. My advice is trust the Ten Thousand Foot View team, they will steer you in the right direction. If you ever want to talk to me, feel free to reach out and I’ll share my experience..

Hani Faraj, Vancouver House Finders

Remarketing with YouTube and Twitter

Google AdWords Dynamic Countdown Widget

When You Should Advertise Your Brand With AdWords

Ten Thousand Foot View Chooses SEMrush

AdWords Callouts Ad Extensions & How They Differ From Sitelinks

Shopping Campaigns

Landing Pages