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About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.
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Remarketing, What, Why and How

Remarketing, also referred to as Retargeting isn't a recent innovation but has evolved substantially in recent years. Today I'll discuss what it is, why you should do it and how you can implement it. What Remarketing, simply put, is any form of display advertising that is targeted to previous visitors of your website or other web properties. The premise is that since 98% of all website visitors do not convert there is a huge untapped market potential for future advertising. [...]

By |2019-01-22T00:30:32-05:00February 11th, 2014|Categories: Advertising, PPC, Tips|Comments Off on Remarketing, What, Why and How
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Ten Thousand Foot View Chooses Swydo Reporting System

  Ten Thousand Foot View has chosen Swydo.com as our AdWords, Bing Ads, Facebook Ads, and SEO reporting system. Over several months we evaluated options and included our clients in the final selection process. Response from clients indicated a strong preference for Swydo over standard Adwords/Bing Ads reports. Here's a Full Sample Report in PDF format. DISCLOSURE: Some of the products mentioned in this post may contain affiliate links that at no additional cost to you, we may earn a small [...]

By |2021-07-28T06:15:50-05:00January 9th, 2014|Categories: Analytics, Services, Ten Thousand Foot View, Tools|2 Comments
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Bing Places Now Available In Canada

Bing Local is now Bing Places and is available in Canada and most countries. Bing Places like Google Places is a citation directory for businesses. Registering your business yields several benefits: Enhanced Bing Listing When you register your business with Bing Places you can add content that describes your business, photos, videos and address/phone number that will show up in your Bing search results. This can dramatically improve click-through-rates and get more relevant visitors to your website. Bing Maps Listing [...]

By |2019-01-22T00:33:17-05:00December 30th, 2013|Categories: SEO, Tips|Comments Off on Bing Places Now Available In Canada
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Twitter Advertising Now Available in Canada

Twitter has just launched their popular "Twitter Ads" advertising platform for Canadian businesses. As a brand new way to advertise in Canada with a huge reach (over 1/3rd of Canadians have a Twitter account) it is a great time to jump onboard before your competitors do! In Canada the platform currently affords three kinds of advertising campaigns that can help you with branding and/or lead generation: Promoted Tweets Promoted Tweets targets your selected Tweets by either Keywords or Interest targeting [...]

By |2019-01-22T00:34:58-05:00November 14th, 2013|Categories: Advertising, PPC, Social|Comments Off on Twitter Advertising Now Available in Canada
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Check Out Our New Marketing Resources Section

We've just updated our website with a new Marketing Resources section. Why you ask? While we love taking your calls we felt it may be easier if our clients could go to our website to get the answers to their most common questions. So then why not a FAQ, you ask? We don't like Jeopardy... but seriously we just think the "resources" format makes more sense at this point.  When we reach a critical mass of content in the resources section [...]

By |2019-01-22T00:36:28-05:00March 12th, 2013|Categories: Ten Thousand Foot View, Tips, Tools|Comments Off on Check Out Our New Marketing Resources Section
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Sell your products with Google Ads, MS Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

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Drive more conversions without increasing your ad spend with turn-key landing pages. Landing pages are just $249/each + $99/month per account for hosting, split-testing, and maintenance.

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