What Is Your Traffic Worth?

The objective value of a visitor to your site is a fundamental and critical metric that every business should know. This value can show you what different types of market campaigns contribute to your revenue and profits. In turn, this will help you decide which new campaigns are worth implementing. Yet, it can be challenging for many companies to estimate this value for a number of reasons. For one thing, many companies don't track or associate which sales come from [...]

By Ed Goss|2019-01-22T00:42:10-05:00January 10th, 2013|Categories: Analytics, Tips, Tools|Comments Off

Use Twitter Feed to Post Your Content to Twitter and Facebook

Twitter Feed (www.twitterfeed.com) is a free web-based utility that automates posting from your website or blog RSS feed to your Twitter and/or Facebook accounts. If you're using any of the popular blogging platforms or content management systems you probably already have an RSS feed. Your RSS feed can be found at www.yoursite.com/rss.xml. Many systems allow you to customize the feed but most of these settings are irrelevant to Twitter Feed. Once you register just add your RSS feed(s), add your [...]

By Ed Goss|2019-01-22T00:50:21-05:00January 8th, 2013|Categories: Social, Tools|Comments Off

Meta Keywords are Dead, Long Live Meta Keywords!

Meta keywords are given absolutely no value by all major search engines, that's zilch, zero, nothing, nada. In fact Bing, for example, will penalize you if you're still keyword stuffing. Having said that meta keywords are still useful for SEO, yes really! If they do nothing to improve search engine rankings why bother you ask? Great question. Simply put meta keywords are the notes for the SEO work you do for each page of a given website. When you write [...]

By Ed Goss|2019-01-22T00:51:44-05:00January 5th, 2013|Categories: SEO|Comments Off

Using Mention.net for Social Media Monitoring

Starting and maintaining a credible social media presence is a big challenge for many companies. The vast majority of companies' approach is to focus on pushing out promotional messages through a variety of popular services like Facebook, Twitter, Pinterest, Youtube, Linked and so forth. In most instances, this process is kept up for a few months and while there is some initial traction growth slows to a crawl and social media is abandoned. Socially aware businesses have moved beyond that [...]

By Ed Goss|2019-01-22T00:53:10-05:00January 3rd, 2013|Categories: Social, Tools|Comments Off

Anatomy of a Perfect Title Tag

The Title Tag is the single most important on-page element for SEO next to the overall page content. The Title Tag is the main text that describes the page content. In addition to affecting search rankings the Title Tag will appear in search engine results. Thus a good Title Tag will produce a higher click-through rate. What if our search result just said "Ten Thousand Foot View?" Title Tags also appear on browser tabs as a navigation aid and Title [...]

By Ed Goss|2019-01-22T00:54:43-05:00December 30th, 2012|Categories: SEO|Comments Off