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New Spam Legislation in Canada Starting July 1st – Facebook to the Rescue!

If you use email marketing in Canada and your contacts have not "opted in" under the upcoming Canadian Spam Legislation you may be at a loss for what to do after July 1st. In case you didn't already know, effective July 1st, 2014 all contacts on your email distribution list must officially opt-in for you to be in compliance. If you are in the habit of scraping contacts, buying contact lists or using lists you have access to through association you need to [...]

By |2019-01-22T00:13:18-05:00June 23rd, 2014|Categories: Advertising, email marketing, Facebook, Google Ads, PPC, SEM, Tips|Comments Off on New Spam Legislation in Canada Starting July 1st – Facebook to the Rescue!
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Eat Your Competitors’ Lunch with Search Engine Marketing

In a world of big machine like brands competing in search engine marketing, it can be difficult to be the little guy. Sure you have a superior product at a great price but you probably don't have a budget or the time for brand development. But, you need sales NOW! If you're already working with Google AdWords or Bing Ads you know how great text ads can drive highly relevant traffic to your site - traffic that converts into leads [...]

By |2019-01-22T00:19:58-05:00May 22nd, 2014|Categories: Advertising, Google Ads, PPC, SEM, Tips|Comments Off on Eat Your Competitors’ Lunch with Search Engine Marketing
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A Case for Bing Ads

Even with the integration of Bing & Yahoo search tools and their incremental gains in search share Bing Ads still only gets about 15% of the traffic that Google Adwords does. Why then, should you bother with the second biggest search ads platform? There are a number of reasons why you should consider using Bing Ads in addition to Google Adwords: 1. Higher Conversion Rate There are a number of theories of why Bing Search converts better but the leading [...]

By |2019-01-22T00:43:51-05:00January 12th, 2013|Categories: SEM, Tips|Comments Off on A Case for Bing Ads
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