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Google My Business Ratings Now Active in AdWords

At long last Google has added a Google My Business ratings widget in AdWords. The new widget works automatically as part of location extensions. It displays the average rating of your Google My Business reviews, "stars" graphic and a link to your reviews. A solid rating like 4.5 /5 can really get people clicking. AdWords claims CTR (click-through rate) increases of 10% which would certainly lower CPC (cost per clicks) numbers. Last year we made it easier to manage location extensions by automatically linking your [...]

By |2019-01-21T15:16:54-05:00July 17th, 2015|Categories: Advertising, Google Ads, PPC|Comments Off on Google My Business Ratings Now Active in AdWords
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Google AdWords Dynamic Countdown Widget

A while back Google rolled out their Ad Customizers feature. Ad Customizers facilitate inserting custom variables into text ads based upon data uploaded in spreadsheet format. Data can be updated frequently without rewriting ad copy, making both reporting and optimization a snap. You may also use just one ad to advertise hundreds of different permutations. For more on Ad Customizers check out this video and help guide direct from Google. Today we are going to discuss the Dynamic Countdown Widget (DCW), which was launched with [...]

By |2017-07-17T19:41:05-05:00March 30th, 2015|Categories: Advertising, Google Ads, PPC, Tips|Comments Off on Google AdWords Dynamic Countdown Widget
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Ten Thousand Foot View Chooses SEMrush

To further bolster our best-in-class tool-set for Search Marketing we have chosen SEMrush as our primary software for competitive keyword/creative research and analysis. We chose SEMrush from among dozens of similar tools but it became the obvious choice almost right out of the gate.DISCLOSURE: Some of the products mentioned in this post may contain affiliate links that at no additional cost to you, we may earn a small commission. Importantly, we only promote products that we use ourselves. First, [...]

By |2021-09-13T07:31:27-05:00November 18th, 2014|Categories: Analytics, Google Ads, Market Research, PPC, SEM, SEO, Ten Thousand Foot View, Tools|Comments Off on Ten Thousand Foot View Chooses SEMrush
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AdWords Callouts Ad Extensions & How They Differ From Sitelinks

Always innovating, Google recently announced and then started rolling out new "Callouts" Ad Extensions for Google AdWords. The new Callouts ad extensions allow advertisers to add another line of text to their text ads to promote unique offers and benefits such as free shipping, 24/7 support, special promotions and more. How Callouts Work Callouts are simply short blurbs of text that feature benefits or offers to your prospective audience. Callouts can be up to 25 characters long, however it is recommended to keep them [...]

By |2019-01-22T00:06:40-05:00October 3rd, 2014|Categories: Advertising, Google Ads, PPC, SEM, Tips|Comments Off on AdWords Callouts Ad Extensions & How They Differ From Sitelinks
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The 5 Most Common Mistakes We See From Google Ads DIYs

Here at Ten Thousand Foot View, we are constantly auditing Google Ads accounts. Time and time again we see these 5 common Google Ads mistakes made by DIYs. If you manage your own Google Ads campaign and aren't seeing the results you desire then this may help - fix any or all of these common Google Ads issues and you're bound to see a huge boost in performance. Note: This article was updated on September 7th, 2021. #1 - Improperly Installed [...]

By |2021-09-07T12:01:45-05:00August 5th, 2014|Categories: Advertising, Google Ads, PPC, Tips|Comments Off on The 5 Most Common Mistakes We See From Google Ads DIYs
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