Paid Search Marketing Specialists
YouTubeLinkedInFacebookReddit

Increase AdWords Performance in 5-Minutes with Demographics for Search Ads

Google AdWords has finally rolled out Demographics for Search Ads. The feature, announced in June, allows advertisers to target age and gender demographics in search campaigns. Interestingly, Google has chosen not to provide targeting by parental status, which is included in display demographics campaigns. Today I'm going to discuss how Demographics for Search works, how it can improve performance, and how to implement it in minutes. How Demographics For Search Works In a nutshell, you can now view performance and set [...]

By |2019-01-21T13:29:30-05:00October 31st, 2016|Categories: Google Ads, SEM, Tips|Comments Off on Increase AdWords Performance in 5-Minutes with Demographics for Search Ads
Read More

Best Resources for Google Ads News & Info

This article was updated on March 29th, 2025. One key to high-performing campaigns is keeping pace with the evolution of Google Ads. But how do you stay on top of the constant barrage of announced & unannounced changes/features? Today I'm going to share my own personal list of Google Ads resources. Follow these to learn how to effectively implement new features, and to find out what's coming next. And, if you're not quite sure about how some existing features [...]

By |2025-03-29T07:48:42-05:00September 20th, 2016|Categories: Google Ads, Advertising, Bing Ads, Facebook, PPC, SEM, Tips, Tools|Comments Off on Best Resources for Google Ads News & Info
Read More

Most Important 2016 AdWords Search Features

Some big changes are coming to AdWords. If you tuned into the Google AdWords keynote last month you already know about the upcoming AdWords search features. If you didn't you should set aside an hour to check out the new features and changes. Anybody running AdWords needs to be aware of, and plan for what's coming next. Today we're going to talk, specifically, about the 3 big changes coming to paid search ads: Expanded Text Ads New Device Targeting Demographic Targeting [...]

By |2019-01-21T14:59:55-05:00June 14th, 2016|Categories: Google Ads, Advertising, PPC, SEM, Tips|Comments Off on Most Important 2016 AdWords Search Features
Read More

How To Use Google Ads Ad Schedules Effectively

Originally published April 4th, 2016, updated July 8th, 2019 Setting up ad schedules or "dayparting" as some call it is really easy in Google Ads. But using ad schedules effectively is another story. Today we'll have a look at how and when to use ad schedules and bid adjustments to optimize campaign performance. First, a quick word of advice. While you can see your ad schedule performance data without having a custom schedule set up, activating the feature later will [...]

By |2019-07-08T12:36:21-05:00April 25th, 2016|Categories: Advertising, Google Ads|1 Comment
Read More

AdWords Campaign Drafts & Experiments

Are you seeing this in your AdWords account? Google is in the process of rolling out their new Campaign Drafts & Experiments feature. As always, Google has done a nice job of explaining the basic nuts and bolts of the new feature in their help section. They also have a great step by step video that demonstrates how to use the new AdWords tools. But, they haven't provided much in the way of use case or a description of benefits. [...]

By |2019-01-21T15:02:33-05:00February 24th, 2016|Categories: Advertising, Google Ads, PPC, SEM, Tips, Tools|3 Comments
Read More
Toggle Sliding Bar Area

Shopping Campaigns

Sell your products with Google Ads, MS Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

Learn More

Landing Pages

Drive more conversions without increasing your ad spend with turn-key landing pages. Landing pages are just $249/each + $99/month per account for hosting, split-testing, and maintenance.

Learn More

Go to Top