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Top 10 New AdWords Features Of 2016

It was a huge year for AdWords with many changes, particularly in the 3rd quarter where we saw text ads completely revamped. Implementing new AdWords features is tremendously important for keeping ahead of your competitors. Here are what I feel were the most important AdWords updates of 2016. #10 - Price Extensions This one just made our cut for the top-10 because the feature is not yet widely available. Price extensions display pricing info below your ads for different products [...]

By |2018-12-06T23:37:02-05:00January 17th, 2017|Categories: Advertising, Google Ads, PPC, Tips|Comments Off on Top 10 New AdWords Features Of 2016
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Keyword Cleanup in Google AdWords & Bing Ads

We see this problem all the time. We start working with a new client that has a $50/day campaign budget, but the campaign is designed to serve a $250/day ad spend. Usually, the client or their agent just kept adding keywords or raising keyword bids to get to this point. As a result, ads are being served for many low-quality keywords, taking away from those keywords that could be driving more conversions. A tale-tell sign of this issue is seeing a [...]

By |2019-01-21T10:50:48-05:00December 16th, 2016|Categories: Advertising, Bing Ads, Google Ads, SEM, Tips|Comments Off on Keyword Cleanup in Google AdWords & Bing Ads
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Increase AdWords Performance in 5-Minutes with Demographics for Search Ads

Google AdWords has finally rolled out Demographics for Search Ads. The feature, announced in June, allows advertisers to target age and gender demographics in search campaigns. Interestingly, Google has chosen not to provide targeting by parental status, which is included in display demographics campaigns. Today I'm going to discuss how Demographics for Search works, how it can improve performance, and how to implement it in minutes. How Demographics For Search Works In a nutshell, you can now view performance and set [...]

By |2019-01-21T13:29:30-05:00October 31st, 2016|Categories: Google Ads, SEM, Tips|Comments Off on Increase AdWords Performance in 5-Minutes with Demographics for Search Ads
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Best Resources for Google Ads News & Info

This article was updated on March 29th, 2025. One key to high-performing campaigns is keeping pace with the evolution of Google Ads. But how do you stay on top of the constant barrage of announced & unannounced changes/features? Today I'm going to share my own personal list of Google Ads resources. Follow these to learn how to effectively implement new features, and to find out what's coming next. And, if you're not quite sure about how some existing features [...]

By |2025-03-29T07:48:42-05:00September 20th, 2016|Categories: Google Ads, Advertising, Bing Ads, Facebook, PPC, SEM, Tips, Tools|Comments Off on Best Resources for Google Ads News & Info
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Most Important 2016 AdWords Search Features

Some big changes are coming to AdWords. If you tuned into the Google AdWords keynote last month you already know about the upcoming AdWords search features. If you didn't you should set aside an hour to check out the new features and changes. Anybody running AdWords needs to be aware of, and plan for what's coming next. Today we're going to talk, specifically, about the 3 big changes coming to paid search ads: Expanded Text Ads New Device Targeting Demographic Targeting [...]

By |2019-01-21T14:59:55-05:00June 14th, 2016|Categories: Google Ads, Advertising, PPC, SEM, Tips|Comments Off on Most Important 2016 AdWords Search Features
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