Paid Search Marketing Specialists
YouTubeLinkedInFacebookReddit

Should You Switch to the New AdWords Interface Beta?

Google recently released the Beta of their new AdWords interface and made it available to a lot more advertisers. Based on our own client base, I estimate that about one-third of accounts now have access. The burning question is, then, should you switch or wait until the full release? Today I'll try to answer that question and provide more insight into the new GUI. I'll explain goals for the new interface, cover the main design features,  discuss some of the [...]

By |2019-01-21T10:34:41-05:00June 12th, 2017|Categories: Google Ads, Advertising, PPC, SEM, Tips|3 Comments
Read More

Eat Your Competitors’ Lunch with Gmail Ads

Note: Gmail campaigns are no longer available. This functionality is now included in Discovery campaigns. Two years ago I wrote a post called "Eat Your Competitors’ Lunch with Search Engine Marketing." Some people loved it, some hated it, some got up to grab a snack. Today I'm going to show you how to do the same thing using Gmail Ads. Gmail Ads has been around for a while, but the ad type is poorly understood and infrequently used by AdWords [...]

By |2021-08-24T09:48:48-05:00March 12th, 2017|Categories: Advertising, email marketing, Google Ads, PPC, Tips|5 Comments
Read More

Top 10 New AdWords Features Of 2016

It was a huge year for AdWords with many changes, particularly in the 3rd quarter where we saw text ads completely revamped. Implementing new AdWords features is tremendously important for keeping ahead of your competitors. Here are what I feel were the most important AdWords updates of 2016. #10 - Price Extensions This one just made our cut for the top-10 because the feature is not yet widely available. Price extensions display pricing info below your ads for different products [...]

By |2018-12-06T23:37:02-05:00January 17th, 2017|Categories: Advertising, Google Ads, PPC, Tips|Comments Off on Top 10 New AdWords Features Of 2016
Read More

Keyword Cleanup in Google AdWords & Bing Ads

We see this problem all the time. We start working with a new client that has a $50/day campaign budget, but the campaign is designed to serve a $250/day ad spend. Usually, the client or their agent just kept adding keywords or raising keyword bids to get to this point. As a result, ads are being served for many low-quality keywords, taking away from those keywords that could be driving more conversions. A tale-tell sign of this issue is seeing a [...]

By |2019-01-21T10:50:48-05:00December 16th, 2016|Categories: Advertising, Bing Ads, Google Ads, SEM, Tips|Comments Off on Keyword Cleanup in Google AdWords & Bing Ads
Read More

Increase AdWords Performance in 5-Minutes with Demographics for Search Ads

Google AdWords has finally rolled out Demographics for Search Ads. The feature, announced in June, allows advertisers to target age and gender demographics in search campaigns. Interestingly, Google has chosen not to provide targeting by parental status, which is included in display demographics campaigns. Today I'm going to discuss how Demographics for Search works, how it can improve performance, and how to implement it in minutes. How Demographics For Search Works In a nutshell, you can now view performance and set [...]

By |2019-01-21T13:29:30-05:00October 31st, 2016|Categories: Google Ads, SEM, Tips|Comments Off on Increase AdWords Performance in 5-Minutes with Demographics for Search Ads
Read More
Toggle Sliding Bar Area

Shopping Campaigns

Sell your products with Google Ads, MS Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

Learn More

Landing Pages

Drive more conversions without increasing your ad spend with turn-key landing pages. Landing pages are just $249/each + $99/month per account for hosting, split-testing, and maintenance.

Learn More

Go to Top