There's a huge body of Google Ads knowledge circulating on the web if you know where to look. You can find training, guides, tips, advice and more. Today I'm going to give you a few little Google Ads hacks that you, most likely, haven't heard of. Note: This article was updated on July 30th, 2023 1. Add the CPI (Conversions per Impression) Metric to Your Ad View Columns Pro agencies (including mine) use CPI as a primary metric for ads [...]
Note: Gmail campaigns are no longer available. This functionality is now included in Discovery campaigns. A while back, Google removed our ability to target email domains with Gmail ads. This, effectively, put the kibosh on targeting your competitors' user base. Now Google is giving us a little something back. Google has rolled out new Gmail campaigns with website visitor remarketing options. In our experience so far, Gmail remarketing works superbly, far outperforming similarly targeted GDN remarketing. If you're not already [...]
Unlike 2016, Google wasn't quite on such a rampage to release new AdWords features in 2017. Obviously, wrapping up and launching the new AdWords interface is a big undertaking. This job has diverted some attention away from other things. Still, Google did innovate this year, and if you didn't update with new features your campaigns were probably left in the dust. First, a quick note, many of the new features are only available in the new AdWords interface. Without further ado here [...]
If you've adopted an old Google AdWords account you may be wondering where to start. Mature AdWords accounts come with a unique set of opportunities and challenges. Even before you start your audit, there are some things we can do to make life easier. Cleaning House Mature AdWords accounts typically contain a lot of old out of date campaigns. The first step in your cleanup should be to mark all the campaigns you won't need moving forward. Select each inactive campaign [...]
We all want to know what our competitors are up to on Google Ads, right? There are 3rd party tools, Google's Ad Transparency Center and Auction Insights report to assist you with Google Ads competitive analysis. Today I'm going to show you several ways you can use these tools to gain a competitive advantage. In these examples, I'll use SEMRush, but you can accomplish the same thing with SpyFu, iSpionage and others. DISCLOSURE: Some of the products mentioned in this [...]