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AdWords Notes and Version History Ease Management

Let's face it, AdWords is complicated. To make matters worse, the platform lacks robust version control and project management tools. While you could always go back in your history log and review changes, scant details and an inability to map changes to performance made the tool lacklustre at best. But that may be changing with some recent updates from the Big G. Today I'm going to introduce you to ad version history and the brand new AdWords notes feature. Now [...]

By |2019-01-09T09:37:44-05:00July 3rd, 2018|Categories: Google Ads, PPC, SEM, Tips, Tools|Comments Off on AdWords Notes and Version History Ease Management
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How To Target In-Market Audiences In AdWords Search Campaigns

In-Market Audiences for Search was announced by Google last May. They've finally gotten around to releasing the new feature (currently in open beta), and it's a good one! Today I'm going to discuss a few different scenarios how and when to target In-Market audiences. What are In-Market Audiences? In-Market Audiences have been around in display for 5-years and work similar to user "interests" targeting.  Simply choose your In-Market audience(s) from a categorized list of products & services. Here's a description [...]

By |2019-01-16T12:51:00-05:00June 4th, 2018|Categories: Google Ads, Advertising, PPC, Tips|Comments Off on How To Target In-Market Audiences In AdWords Search Campaigns
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5 Little Known Brilliant Google Ads Hacks

There's a huge body of Google Ads knowledge circulating on the web if you know where to look. You can find training, guides, tips, advice and more. Today I'm going to give you a few little Google Ads hacks that you, most likely, haven't heard of. Note: This article was updated on July 30th, 2023 1. Add the CPI (Conversions per Impression) Metric to Your Ad View Columns Pro agencies (including mine) use CPI as a primary metric for ads [...]

By |2023-07-30T10:54:08-05:00May 8th, 2018|Categories: Google Ads|Comments Off on 5 Little Known Brilliant Google Ads Hacks
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New Gmail Ads Remarketing Campaigns

Note: Gmail campaigns are no longer available. This functionality is now included in Discovery campaigns. A while back, Google removed our ability to target email domains with Gmail ads. This, effectively, put the kibosh on targeting your competitors' user base. Now Google is giving us a little something back. Google has rolled out new Gmail campaigns with website visitor remarketing options. In our experience so far, Gmail remarketing works superbly, far outperforming similarly targeted GDN remarketing. If you're not already [...]

By |2021-08-20T07:13:15-05:00April 2nd, 2018|Categories: Advertising, Google Ads, PPC, Tips|Comments Off on New Gmail Ads Remarketing Campaigns
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Top 10 New AdWords Features Of 2017

Unlike 2016, Google wasn't quite on such a rampage to release new AdWords features in 2017. Obviously, wrapping up and launching the new AdWords interface is a big undertaking. This job has diverted some attention away from other things. Still, Google did innovate this year, and if you didn't update with new features your campaigns were probably left in the dust. First, a quick note, many of the new features are only available in the new AdWords interface. Without further ado here [...]

By |2018-12-06T22:33:20-05:00January 4th, 2018|Categories: Advertising, Google Ads, SEM|Comments Off on Top 10 New AdWords Features Of 2017
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