Originally published March 22nd, 2019, updated July 10th, 2019 As an agency with a bunch of e-commerce clients, we run a lot of Google Shopping campaigns. Not surprisingly we've been testing Smart Shopping for some time now. Based on our own experience and discussions with our peers, we have some insights to share. Smart Shopping is Quick and Easy to Launch The most time-consuming part of setting up Smart Shopping is often creating the non-standard size banner for dynamic remarketing. [...]

We've had Responsive (Display) Ads for a while now. The ad format takes the work out of creating multiple banner sizes, tends to generate higher CTRs, and allows us to easily run on all available GDN (Google Display Network) ad sizes. More recently, Google updated these ads and formally changed the name to Responsive Display Ads so that we can create more variations, similar to what we can do with the new Responsive Search Ads. In addition, Google has continued [...]

In 2018 we've continued to see an onslaught of new features and changes in Google Ads. In today's article, I'm going to run through the new features that are most important for small business advertisers. Use these tools to make your campaigns more profitable and easier to manage. #10 - Notes A seemingly simple feature, "Notes" makes Google Ads change management much easier. You can attach detailed notes at the account, campaign, or ad group level. Notes are date stamped and [...]