Google is in the process of rolling out major changes to its conversion tracking. You'd best keep up lest you fall behind your competitors. In this article, I'm going to run through the grocery list of Google Ads conversion updates and clarify what's important and what's not. And I'll provide some examples of where updating can help you achieve better performance. Default Attribution Model Changing to Data-Driven Announced but not yet implemented, Google will soon be changing the default attribution [...]

Last year around this time Google made it a little bit easier to troubleshoot and resolve ad disapprovals. The new policy manager and appeal system are in place to assist advertisers to keep track of disapproved ads and their current status. By the same token, this system has become practically necessary as Google now generates a lot more false-positive disapprovals via their automated review system. In this article, I'm going to discuss common types of Google Ads disapprovals, how to [...]