Paid Search Marketing Specialists
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About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.
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Do You Need Third Party Click Fraud Protection?

There are many different types of click fraud and whether or not it's a problem for most PPC advertisers is hotly contested. In this article, I'll explore the many varieties of click fraud, how native platforms handle it, what 3rd party tools do, and whether they are worth the money. Note: This article was updated on July 9th, 2025 Ad Inventory Types Click fraud occurs to some degree on all ad platforms and placement types. For the purposes of this [...]

By |2025-07-09T06:54:04-05:00April 20th, 2022|Categories: Tools|3 Comments
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Top 10 PPC Tips for 2022

The only thing that stays the same with pay-per-click is that it constantly changes. Given various trends in the industry here are my top 10 PPC tips for 2022. 1. Implement Google Ads Smart/Automated Bidding Google's Smart bidding has matured to a point where it outperforms manual bidding on most campaigns that see 15+ conversions per month. First, for clarity, Smart Bidding and Automated Bidding are not exactly the same things. Smart bidding is specifically for optimizing bids for conversion [...]

By |2022-09-09T07:43:45-05:00March 15th, 2022|Categories: PPC|Comments Off on Top 10 PPC Tips for 2022
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Search Vs. Social PPC, What’s Best For Your Business?

One of the most common questions we get at my agency is whether to run paid search or paid social ads for their business. And, of course, that often translates to whether they should run Google Ads or Facebook Ads. In this post, I'm going to look at search vs. social PPC, when you should use one or the other, and when you should use both. B2B Services Offers In most cases, it makes more sense to use paid search [...]

By |2022-09-09T07:43:45-05:00February 16th, 2022|Categories: Uncategorized|Comments Off on Search Vs. Social PPC, What’s Best For Your Business?
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Google Performance Max Campaigns How To

Google's Performance Max campaigns are here! In this article, I'm going to discuss what Performance Max is, how it works, when you should use it, and how to set it up and optimize it for success. Note: This article was updated on January 22nd, 2024 What is Performance Max? Performance Max is a campaign format that incorporates all of Google's ad inventory in one: Google Shopping, Google Search, Google Display Network (GDN), Google Discover (Newsfeed), YouTube, Gmail, and Maps. The [...]

By |2024-01-22T10:26:24-05:00January 17th, 2022|Categories: Google Ads|Comments Off on Google Performance Max Campaigns How To
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The 10 Best Google Ads Scripts

Whether you DIY for your small business, head PPC for a Fortune 500, or manage 25 client accounts at your agency, Google Ads scripts can be a big help. In this article, I'm going to provide you with what I believe are the most useful Google Ads scripts. Selecting the best scripts wasn't easy and was mostly based on where I see the biggest potential time savings and/or opportunity to increase campaign performance. I'll explain why I believe each script [...]

By |2025-07-09T06:40:45-05:00December 20th, 2021|Categories: Google Ads|Comments Off on The 10 Best Google Ads Scripts
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Shopping Campaigns

Sell your products with Google Ads, MS Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

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Landing Pages

Drive more conversions without increasing your ad spend with turn-key landing pages. Landing pages are just $249/each + $99/month per account for hosting, split-testing, and maintenance.

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