The demise of Expanded Text Ads (ETAs) has left many Google Ads advertisers confused and perplexed. You can go in several directions with Responsive Search Ads (RSAs). First, if you haven't yet set up RSAs you should get that done ASAP. Here's a free RSA migration script from Optmyzr that generates a new ad for every ad group by importing ad copies from your existing ETAs. You should, of course, add more headlines and descriptions but we'll get to that [...]

Congratulations, you have a well-performing Google Ads search campaign up and running. What comes next is typically a scaling phase, where you try to boost conversion volume or value while controlling your CPA or ROAS figure. In this article, I'll go through a myriad of ways you can potentially scale Google Ads while not killing your margins. Before You Start Before scaling you should first ensure you're using non-last-click attribution. Ideally, you should set your attribution model to data-driven, which [...]