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About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.
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How to Implement Image Extensions

Both Google and Microsoft have flip-flopped on image extensions over the years. A couple of years ago Microsoft re-enabled the feature and now it's Google's turn with image extensions. What are Image Extensions? Image extensions display relevant images in your search ads. For the most part on Google, image extensions are currently showing on mobile devices and very infrequently on computers. Microsoft Ads, on the other hand, is running image extensions on all devices. As with other ad extensions, you [...]

By |2022-09-09T07:43:54-05:00June 17th, 2021|Categories: Bing Ads, Google Ads|Comments Off on How to Implement Image Extensions
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Social Media Ads are Dead, What Now?

To say that the title of this post is an over-dramatization would be a fair assessment. But due to a confluence of industry changes, social media ads performance may be dropping like a rock. Apple's big privacy update (IFDA) has rolled out and so far only about 4% of US iOS users have opted in for tracking Third-party tracking cookies are on their way out by the end of 2022 Ongoing privacy concerns are driving social media giants to scale [...]

By |2022-09-09T07:43:55-05:00May 19th, 2021|Categories: Social, PPC|Comments Off on Social Media Ads are Dead, What Now?
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Should You Run LinkedIn Ads in 2021?

LinkedIn Ads launched its self-serve ad platform back in 2013, yes it has been 8-years! Starting with "sponsored updates" LinkedIn has gradually added many more ad types and other features over the years. Indeed, LinkedIn now offers the core ad platform features that make it viable for many advertisers. At my agency, we run campaigns for a handful of clients. Compared to Google & Facebook, LinkedIn is still fairly expensive for lead generation purposes. But where it shines is for [...]

By |2022-09-09T07:43:57-05:00April 20th, 2021|Categories: LinkedIn Ads|Comments Off on Should You Run LinkedIn Ads in 2021?
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Apple’s Privacy Update Impact to Facebook Ads Round Table

I recently participated in a round table discussion about Smart Bidding and the upcoming changes with FB and Apple's iOS14 privacy policies. The podcast was hosted by Dean Hua of Sachi Studio. Other guests included Tom Beckerle of jWeb Media and Amy Hebdon of Paid Search Magic. Below you'll find Part II of the session where we discussed Apple's privacy update and impact to FB Ads. In addition, we each make our big PPC predictions for 2021. Here's a direct [...]

By |2022-09-09T07:43:59-05:00March 26th, 2021|Categories: Advertising, Facebook|Comments Off on Apple’s Privacy Update Impact to Facebook Ads Round Table
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Google Smart Bidding Round Table

I recently participated in a round table discussion about Smart Bidding and the upcoming changes with FB and Apple's iOS14 privacy policies. The podcast was hosted by Dean Hua of Sachi Studio. Other guests included Tom Beckerle of jWeb Media and Amy Hebdon of Paid Search Magic. Below you'll find Part I of the session where we discussed Google Ads Smart Bidding. Here's a direct link to watch Part II, on Apple's upcoming privacy changes.  Full Transcript Dean Hua: [...]

By |2022-09-09T07:44:01-05:00March 9th, 2021|Categories: Google Ads|Comments Off on Google Smart Bidding Round Table
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