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About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.
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Facebook Ads Tools that Promise to Boost Performance

Despite what's going on with Apple's new privacy measures, Facebook Ads continues to perform well for most advertisers. But, if you're suddenly upside-down on ROAS or simply want to drive more sales, there are few things you can do other than build better campaigns. First, you need to take all the steps that Facebook recommends, which include verifying your domain, choosing your relevant events, and setting up the conversion API. Second, you need to follow Facebook's Power5 campaign methodology to [...]

By |2022-09-09T07:43:50-05:00October 19th, 2021|Categories: Facebook, Tools|Comments Off on Facebook Ads Tools that Promise to Boost Performance
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Is it Time to Switch to Google Tag Manager?

Google Tag Manager (GTM) can be a complex beast for the uninitiated. Indeed, there is a bit of a learning curve for setting up some of the more complicated functionality. But once you get the hang of it, you'll wonder why you did your tracking any other way. Still, if you have a simple website with just a few tags, it may not be worth making the switch. In this article, I'm going to look at scenarios where you'll benefit [...]

By |2022-09-09T07:43:51-05:00September 21st, 2021|Categories: Analytics|Comments Off on Is it Time to Switch to Google Tag Manager?
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Google Import for Microsoft Ads Done Right

It's a quick and easy matter to import Google Ads campaigns into Microsoft Ads. But if that's all you're doing you're only halfway there. There are a number of important steps you must take after using Google import for Microsoft Ads to ensure great performance. In this article, I'm going to walk you through the entire import process, what to do, and what to look out for. NOTE: This article was last updated on July 29th, 2025 Account Setup Setting [...]

By |2025-12-04T07:22:05-05:00August 16th, 2021|Categories: Bing Ads|Comments Off on Google Import for Microsoft Ads Done Right
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How to Fix Google Ads Disapprovals

Last year around this time Google made it a little bit easier to troubleshoot and resolve ad disapprovals. The new policy manager and appeal system are in place to assist advertisers to keep track of disapproved ads and their current status. By the same token, this system has become practically necessary as Google now generates a lot more false-positive disapprovals via their automated review system. In this article, I'm going to discuss common types of Google Ads disapprovals, how to [...]

By |2022-09-09T07:43:53-05:00July 19th, 2021|Categories: Google Ads|Comments Off on How to Fix Google Ads Disapprovals
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How to Implement Image Extensions

Both Google and Microsoft have flip-flopped on image extensions over the years. A couple of years ago Microsoft re-enabled the feature and now it's Google's turn with image extensions. What are Image Extensions? Image extensions display relevant images in your search ads. For the most part on Google, image extensions are currently showing on mobile devices and very infrequently on computers. Microsoft Ads, on the other hand, is running image extensions on all devices. As with other ad extensions, you [...]

By |2022-09-09T07:43:54-05:00June 17th, 2021|Categories: Bing Ads, Google Ads|Comments Off on How to Implement Image Extensions
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Shopping Campaigns

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Landing Pages

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