Call Tracking has been around for a couple of years and is offered by Google in the US. If you're not in the US or would like a more robust solution there are some great options available. Today I'll discuss what it is, why you'd do it and how you can implement it. DISCLOSURE: Some of the products mentioned in this post may contain affiliate links that at no additional cost to you, we may earn a small commission. Importantly, [...]
Here at Ten Thousand Foot View, we have many clients that sell products through an online shop, online store, e-commerce or whatever else you call it. Many of these clients come to us because they have had a rough time with SEO or because they have been running Google Ads campaigns in-house without much success. In this article, I'll discuss key factors in making your online shop profitable with Google Ads. I will cover products, pricing, the elements that make [...]
Remarketing, also referred to as Retargeting isn't a recent innovation but has evolved substantially in recent years. Today I'll discuss what it is, why you should do it and how you can implement it. What Remarketing, simply put, is any form of display advertising that is targeted to previous visitors of your website or other web properties. The premise is that since 98% of all website visitors do not convert there is a huge untapped market potential for future advertising. [...]
Twitter has just launched their popular "Twitter Ads" advertising platform for Canadian businesses. As a brand new way to advertise in Canada with a huge reach (over 1/3rd of Canadians have a Twitter account) it is a great time to jump onboard before your competitors do! In Canada the platform currently affords three kinds of advertising campaigns that can help you with branding and/or lead generation: Promoted Tweets Promoted Tweets targets your selected Tweets by either Keywords or Interest targeting [...]