Blog
Check Out Our New Marketing Resources Section
We've just updated our website with a new Marketing Resources section. Why you ask? While we love taking your calls we felt it may be easier if our clients could go to our website to get the answers to their most common questions. So then why not a FAQ, you ask? We don't like Jeopardy... but seriously we just think the [...]
Social Media Run Down (Which Services To Use For Your Business)
There are so many content sharing services available now it can be very confusing and hard to keep up. First and most importantly, you DO NOT need to have a company page on every social media site. In fact, doing so will likely end up being inefficient, time-consuming and unproductive. It will be far better to focus your efforts on [...]
Two Simple SEO Keyword Strategies in Less Than 30 Minutes
Here at Ten Thousand Foot View, we use up to a dozen different tools plus good old-fashioned dead reckoning to develop an SEO keyword strategy. If you're the do-it-yourself type and would like a quick and easy way to increase relevant organic search traffic to your site here's a way to do with tools you likely already have at your disposal. This [...]
Our Favourite Online Survey Tools
A recurring theme we see among small businesses is a general lack of performing market research. We've seen many an entrepreneur spend millions on product development and splashy ad campaigns without ever asking the question, who is my customer and what do they need? Whether you do primary market research (surveys) or secondary market research (buying reports, surfing the web for [...]
A Case for Bing Ads
Even with the integration of Bing & Yahoo search tools and their incremental gains in search share Bing Ads still only gets about 15% of the traffic that Google Adwords does. Why then, should you bother with the second biggest search ads platform? There are a number of reasons why you should consider using Bing Ads in addition to Google [...]
What Is Your Traffic Worth?
The objective value of a visitor to your site is a fundamental and critical metric that every business should know. This value can show you what different types of market campaigns contribute to your revenue and profits. In turn, this will help you decide which new campaigns are worth implementing. Yet, it can be challenging for many companies to estimate [...]