Google offers an ever-growing list of bidding strategies. Unless you're a seasoned pro it can be difficult to understand why or where you should use one over the other. All things being equal, don't we all want to "maximize our conversions?" The answer is, not exactly. In today's article, I'll run through all available (and one upcoming) bidding strategy, explain how they work, and when you should consider it for your campaign. Note: This article was updated on April 6th, [...]

Google just completed its annual Marketing Live event for 2019. Each year they announce a swath of new Google Ads (and other ad products) features that are upcoming or launching immediately. This year the unstated theme seemed to be adding more inventory and placements. Shortly, advertisers will be getting access to: Discovery Ads - large format mixed content ads that will appear in Google News Feeds Gallery Ads - large format mixed content ad that will appear at the top [...]

Originally published March 22nd, 2019, updated July 10th, 2019 As an agency with a bunch of e-commerce clients, we run a lot of Google Shopping campaigns. Not surprisingly we've been testing Smart Shopping for some time now. Based on our own experience and discussions with our peers, we have some insights to share. Smart Shopping is Quick and Easy to Launch The most time-consuming part of setting up Smart Shopping is often creating the non-standard size banner for dynamic remarketing. [...]