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About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.
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Pay For Conversions Google Display Campaigns

It's no secret Google would like you to spend more money on display ads. To accomplish this, Google now offers a Pay For Conversions (PFC) bidding option for qualified advertisers. This feature has been available for a while, but most advertisers still don't know it exists. Given the state of the world right now, this is the perfect time to run a no-risk Pay For Conversions display campaign. The main qualifications for PFC are to: a) have at least 100 [...]

By |2022-09-09T12:59:33-05:00April 22nd, 2020|Categories: Google Ads|Comments Off on Pay For Conversions Google Display Campaigns
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PPC Marketing & COVID-19

It's a tough time for everyone during COVID-19, and clearly our top priority has to be the preservation of human life. If you're a small business owner/manager, you're probably among the group that's under tremendous pressure. You're not only responsible for your own livelihood, but also to help put food on the table for your employees, sub-contractors, and suppliers. Everything and everybody is, of course, connected. Making the right moves at the right time is paramount. In this article, I'm [...]

By |2022-09-09T12:59:35-05:00March 30th, 2020|Categories: Advertising|Comments Off on PPC Marketing & COVID-19
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Talking Online Marketing With Tyler From “The DL”

I recently sat down with Tyler Roberson from Diesel Laptops (brilliant longtime client) to discuss online marketing for their "The DL" podcast. The original post with podcast summary is available on the Diesel Laptops blog. Full Transcript Tyler Roberson: Welcome to the DL, the podcast show that talks about everything to do with truck repair and diagnostics for the heavy truck and construction industry. I am your host, Tyler Robertson the CEO and founder of Diesel Laptops. Welcome to the [...]

By |2022-09-09T12:59:36-05:00March 10th, 2020|Categories: Advertising|Comments Off on Talking Online Marketing With Tyler From “The DL”
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Why We Switched from Yoast to Rank Math

As an SEO agency, we've been using Yoast for several years for our WordPress clients. With a wide range of free features and a paid upgrade for additional functionality, it has been our swiss-army knife for WP websites. However, there is a new tool that offers more functionality for free. Note they do have paid versions, but most sites don't really need that advanced functionality. Enter Rank Math. Note: This article was updated on August 19th, 2021.DISCLOSURE: Some of the [...]

By |2022-09-09T12:59:38-05:00February 7th, 2020|Categories: SEO, Tools|13 Comments
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Top 10 New PPC Features Of 2019

We've come to the end of another year. It's time to look back at what new PPC features and innovations were the most important for small business advertisers in 2019. The "features" are not ranked and are in no particular order. 1. Pay-Per-Conversion Display Campaigns - Google Ads Most small business advertisers struggle mightily to make Google Display Network (GDN) ads convert. Sure they're brilliant for remarketing or branding; when you actually have a branding budget. But what about generating [...]

By |2022-09-09T12:59:40-05:00January 10th, 2020|Categories: PPC|Comments Off on Top 10 New PPC Features Of 2019
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Shopping Campaigns

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Landing Pages

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