If you're running Google Ads for your SaaS and want to grow, this is the article for you. It doesn't matter whether you're offering demos, free trials, or freemium subscriptions, you need more conversions, period! We've helped dozens of SaaS clients scale their campaigns over the years. In this post, I'm going to pass along our top 5 tactics for driving more Google Ads conversions and growing the channel exponentially. DISCLOSURE: Some of the products mentioned in this post may [...]

It's no secret that Responsive Search Ads have improved over time as Google has added numerous features and upgrades. That said, we still speak with many advertisers that complain about low conversion rates and RSAs stealing impressions from their "better performing" Expanded Text Ads (ETAs). So what's going on exactly? There's still a misunderstanding of the purpose of RSAs. RSAs are intended to capture more ad impressions and improve the relevance between fringe search queries and creative copy. To put [...]

Discovery Ads were announced way back in May 2019, and have just been launched for all advertisers. We've been working with Discovery in closed-beta and open-beta for the past 6-months. In this article, I'm going to walk you through how to create and optimize your own Discovery Ads campaign. What are Discovery Ads? To understand Discovery Ads you must first understand Google's display inventory. Google has offered display ads for many years. For the most part, these ran on publisher [...]