Paid Search Marketing Specialists
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About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.
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PPC Agency Vs. Freelancer Vs. DIY

Today I'm going to tackle the age-old question of whether you should manage your PPC (pay-per-click) advertising in-house, outsource to a freelancer, or outsource to an agency. What's best for your business will depend on many factors. But mainly, it'll depend on your ad budget, the complexity of your business, and in-house expertise. Furthermore, what's best today, might not be best in a year from now. I'm going to break everything down in terms of what's most appropriate for each level of ad [...]

By |2019-02-18T12:34:14-05:00February 18th, 2019|Categories: Advertising, PPC|Comments Off on PPC Agency Vs. Freelancer Vs. DIY
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How to Implement the New Responsive Display Ads

We've had Responsive (Display) Ads for a while now. The ad format takes the work out of creating multiple banner sizes, tends to generate higher CTRs, and allows us to easily run on all available GDN (Google Display Network) ad sizes. More recently, Google updated these ads and formally changed the name to Responsive Display Ads so that we can create more variations, similar to what we can do with the new Responsive Search Ads. In addition, Google has continued [...]

By |2021-08-20T06:55:46-05:00January 18th, 2019|Categories: Google Ads|Comments Off on How to Implement the New Responsive Display Ads
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Top 10 New Google Ads Features Of 2018

In 2018 we've continued to see an onslaught of new features and changes in Google Ads. In today's article, I'm going to run through the new features that are most important for small business advertisers. Use these tools to make your campaigns more profitable and easier to manage. #10 - Notes A seemingly simple feature, "Notes" makes Google Ads change management much easier. You can attach detailed notes at the account, campaign, or ad group level. Notes are date stamped and [...]

By |2019-01-09T09:46:15-05:00December 18th, 2018|Categories: Google Ads|Comments Off on Top 10 New Google Ads Features Of 2018
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5 Easy Ways to Improve Paid Search Lead Quality

Getting a low-quality lead is often worse than getting no lead at all. Having long conversions with go-no-where prospects does nothing but eat up time. And, when you get a lot of low-quality leads, you might be optimizing your campaigns for the wrong conversions. But how do you improve lead-quality without scaring away the juicy prospects? That's what I'm going to cover today. Adjusting Your Offer's Funnel Position Lead-magnets are all the rage. You give something of value away for [...]

By |2018-12-09T18:30:14-05:00November 20th, 2018|Categories: CRO, Tips|Comments Off on 5 Easy Ways to Improve Paid Search Lead Quality
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Boost Organic Rankings and CTRs With Reviews

Now more than ever before, Google is looking to social proof (reviews) as a component of E-A-T (Expertise, Authority, and Trustworthiness). Today I'll cover everything you need to know about reviews and how to get user ratings (stars) displayed in your organic results. How can reviews help? First, Google is watching! Google monitors reviews that are external to your site including review volume, recency, and rating. This includes Google My Business, Amazon, Yelp, Facebook reviews, Angie's List, BBB, and many [...]

By |2018-10-23T08:04:46-05:00October 23rd, 2018|Categories: SEO, Tips, Tools|Comments Off on Boost Organic Rankings and CTRs With Reviews
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Shopping Campaigns

Sell your products with Google Ads, MS Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

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Landing Pages

Drive more conversions without increasing your ad spend with turn-key landing pages. Landing pages are just $249/each + $99/month per account for hosting, split-testing, and maintenance.

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