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About Ed Goss

Search Marketing expert, Managing Director and owner of Ten Thousand Foot View.
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Top-Down Vs. Bottom-Up Google Ads Campaign Strategy

When you launch a new Google Ads campaign you invariably need to choose an aggressive or conservative strategy. Which option is best? An aggressive approach, which we'll call "top-down" gets its name from the top-line of a P&L (Profit & Loss) or Income statement. Wherein the top line is revenue, this approach is aimed at driving high conversion volume. As such, there isn't much concern for the profit margin. A conservative approach, which we'll call "bottom-up" gets its name from the [...]

By |2020-09-09T09:31:55-05:00June 25th, 2019|Categories: Google Ads, Tips|Comments Off on Top-Down Vs. Bottom-Up Google Ads Campaign Strategy
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Best Google Ads New Features From Marketing Live 2019

Google just completed its annual Marketing Live event for 2019. Each year they announce a swath of new Google Ads (and other ad products) features that are upcoming or launching immediately. This year the unstated theme seemed to be adding more inventory and placements. Shortly, advertisers will be getting access to: Discovery Ads - large format mixed content ads that will appear in Google News Feeds Gallery Ads - large format mixed content ad that will appear at the top [...]

By |2019-05-28T07:55:12-05:00May 28th, 2019|Categories: Google Ads|Comments Off on Best Google Ads New Features From Marketing Live 2019
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How To Use The Google Ads Performance Planner

Google rolled out their new budget planner tool for Google Ads in April 2019. Since that time they've enhanced the tool and renamed it (as they love to do) to Google Ads performance planner. The tool is now available to most advertisers and appears in the Tools menu under Planning. Note: This article was updated on August 19th, 2021 What does the performance planner do? Essentially, the performance planner projects clicks or conversions for one or more existing campaigns based [...]

By |2021-08-19T06:42:30-05:00April 22nd, 2019|Categories: Google Ads, Tools|Comments Off on How To Use The Google Ads Performance Planner
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Are Smart Shopping Campaigns the Cat’s Meow?

Originally published March 22nd, 2019, updated July 10th, 2019 As an agency with a bunch of e-commerce clients, we run a lot of Google Shopping campaigns. Not surprisingly we've been testing Smart Shopping for some time now. Based on our own experience and discussions with our peers, we have some insights to share. Smart Shopping is Quick and Easy to Launch The most time-consuming part of setting up Smart Shopping is often creating the non-standard size banner for dynamic remarketing. [...]

By |2019-07-10T07:12:04-05:00March 22nd, 2019|Categories: Google Ads|2 Comments
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PPC Agency Vs. Freelancer Vs. DIY

Today I'm going to tackle the age-old question of whether you should manage your PPC (pay-per-click) advertising in-house, outsource to a freelancer, or outsource to an agency. What's best for your business will depend on many factors. But mainly, it'll depend on your ad budget, the complexity of your business, and in-house expertise. Furthermore, what's best today, might not be best in a year from now. I'm going to break everything down in terms of what's most appropriate for each level of ad [...]

By |2019-02-18T12:34:14-05:00February 18th, 2019|Categories: Advertising, PPC|Comments Off on PPC Agency Vs. Freelancer Vs. DIY
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Shopping Campaigns

Sell your products with Google Ads, MS Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

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Landing Pages

Drive more conversions without increasing your ad spend with turn-key landing pages. Landing pages are just $249/each + $99/month per account for hosting, split-testing, and maintenance.

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