Blog
PPC Agency Vs. Freelancer Vs. DIY
Today I'm going to tackle the age-old question of whether you should manage your PPC (pay-per-click) advertising in-house, outsource to a freelancer, or outsource to an agency. What's best for your business will depend on many factors. But mainly, it'll depend on your ad budget, the complexity of your business, and in-house expertise. Furthermore, what's best today, might not be best in a [...]
How to Implement the New Responsive Display Ads
We've had Responsive (Display) Ads for a while now. The ad format takes the work out of creating multiple banner sizes, tends to generate higher CTRs, and allows us to easily run on all available GDN (Google Display Network) ad sizes. More recently, Google updated these ads and formally changed the name to Responsive Display Ads so that we can [...]
Top 10 New Google Ads Features Of 2018
In 2018 we've continued to see an onslaught of new features and changes in Google Ads. In today's article, I'm going to run through the new features that are most important for small business advertisers. Use these tools to make your campaigns more profitable and easier to manage. #10 - Notes A seemingly simple feature, "Notes" makes Google Ads change management [...]
5 Easy Ways to Improve Paid Search Lead Quality
Getting a low-quality lead is often worse than getting no lead at all. Having long conversions with go-no-where prospects does nothing but eat up time. And, when you get a lot of low-quality leads, you might be optimizing your campaigns for the wrong conversions. But how do you improve lead-quality without scaring away the juicy prospects? That's what I'm going [...]
Boost Organic Rankings and CTRs With Reviews
Now more than ever before, Google is looking to social proof (reviews) as a component of E-A-T (Expertise, Authority, and Trustworthiness). Today I'll cover everything you need to know about reviews and how to get user ratings (stars) displayed in your organic results. How can reviews help? First, Google is watching! Google monitors reviews that are external to your site [...]
10-Steps To Reduce Google Ads Spend And Lower CPA
Is your mandate to reduce spending on Google Ads and lower CPA down to a more affordable level? Here are the 10-steps you can take today to immediately and dramatically reduce your spending and CPA. These are provided in order of greatest to least impact. 1. Stop Low Performing Campaigns Depending on how much you wish to reduce ad spend, [...]