Google is in the process of rolling out major changes to its conversion tracking. You'd best keep up lest you fall behind your competitors. In this article, I'm going to run through the grocery list of Google Ads conversion updates and clarify what's important and what's not. And I'll provide some examples of where updating can help you achieve better performance. Default Attribution Model Changing to Data-Driven Announced but not yet implemented, Google will soon be changing the default attribution [...]

Last year around this time Google made it a little bit easier to troubleshoot and resolve ad disapprovals. The new policy manager and appeal system are in place to assist advertisers to keep track of disapproved ads and their current status. By the same token, this system has become practically necessary as Google now generates a lot more false-positive disapprovals via their automated review system. In this article, I'm going to discuss common types of Google Ads disapprovals, how to [...]

I recently participated in a round table discussion about Smart Bidding and the upcoming changes with FB and Apple's iOS14 privacy policies. The podcast was hosted by Dean Hua of Sachi Studio. Other guests included Tom Beckerle of jWeb Media and Amy Hebdon of Paid Search Magic. Below you'll find Part I of the session where we discussed Google Ads Smart Bidding. Here's a direct link to watch Part II, on Apple's upcoming privacy changes.  Full Transcript Dean Hua: [...]

There is mounting evidence that Google will be sunsetting keyword targeting in the foreseeable future. Do I think that'll happen within the next year, certainly not. Do I think in 3-years from now we won't be targeting keywords at all, you betcha. In this article, I'll explore the motivations for this fundamental change and the evidence that this is going to happen. Note: This article was updated on April 12th, 2022 Why Does Google Want To Get Rid of Keywords? [...]