Automated bidding continues to improve at breakneck speed. If you haven't already implemented it you had better do so sooner rather than later. Once you do, you're going to eliminate all that work to manage individual keyword bids and bid adjustments for devices, locations, ad schedules, audiences, demographics, and more. Besides watching Seinfeld's 'The Opposite' episode for the 72nd time, you should spend some of that free time on creative strategy and ad optimization. Okay, let's get real, you should [...]

If you're running Google Ads for your SaaS and want to grow, this is the article for you. It doesn't matter whether you're offering demos, free trials, or freemium subscriptions, you need more conversions, period! We've helped dozens of SaaS clients scale their campaigns over the years. In this post, I'm going to pass along our top 5 tactics for driving more Google Ads conversions and growing the channel exponentially. DISCLOSURE: Some of the products mentioned in this post may [...]

It's no secret that Responsive Search Ads have improved over time as Google has added numerous features and upgrades. That said, we still speak with many advertisers that complain about low conversion rates and RSAs stealing impressions from their "better performing" Expanded Text Ads (ETAs). So what's going on exactly? There's still a misunderstanding of the purpose of RSAs. RSAs are intended to capture more ad impressions and improve the relevance between fringe search queries and creative copy. To put [...]

Discovery Ads were announced way back in May 2019, and have just been launched for all advertisers. We've been working with Discovery in closed-beta and open-beta for the past 6-months. In this article, I'm going to walk you through how to create and optimize your own Discovery Ads campaign. What are Discovery Ads? To understand Discovery Ads you must first understand Google's display inventory. Google has offered display ads for many years. For the most part, these ran on publisher [...]

It's no secret Google would like you to spend more money on display ads. To accomplish this, Google now offers a Pay For Conversions (PFC) bidding option for qualified advertisers. This feature has been available for a while, but most advertisers still don't know it exists. Given the state of the world right now, this is the perfect time to run a no-risk Pay For Conversions display campaign. The main qualifications for PFC are to: a) have at least 100 [...]