Congratulations, you have a well-performing Google Ads search campaign up and running. What comes next is typically a scaling phase, where you try to boost conversion volume or value while controlling your CPA or ROAS figure. In this article, I'll go through a myriad of ways you can potentially scale Google Ads while not killing your margins. Before You Start Before scaling you should first ensure you're using non-last-click attribution. Ideally, you should set your attribution model to data-driven, which [...]

Google's Performance Max campaigns are here! In this article, I'm going to discuss what Performance Max is, how it works, when you should use it, and how to set it up and optimize it for success. Note: This article was updated on January 22nd, 2024 What is Performance Max? Performance Max is a campaign format that incorporates all of Google's ad inventory in one: Google Shopping, Google Search, Google Display Network (GDN), Google Discover (Newsfeed), YouTube, Gmail, and Maps. The [...]

Whether you DIY for your small business, head PPC for a Fortune 500, or manage 25 client accounts at your agency, Google Ads scripts can be a big help. In this article, I'm going to provide you with what I believe are the most useful Google Ads scripts. Selecting the best scripts wasn't easy and was mostly based on where I see the biggest potential time savings and/or opportunity to increase campaign performance. I'll explain why I believe each script [...]

Google is in the process of rolling out major changes to its conversion tracking. You'd best keep up lest you fall behind your competitors. In this article, I'm going to run through the grocery list of Google Ads conversion updates and clarify what's important and what's not. And I'll provide some examples of where updating can help you achieve better performance. Default Attribution Model Changing to Data-Driven Announced but not yet implemented, Google will soon be changing the default attribution [...]

Last year around this time Google made it a little bit easier to troubleshoot and resolve ad disapprovals. The new policy manager and appeal system are in place to assist advertisers to keep track of disapproved ads and their current status. By the same token, this system has become practically necessary as Google now generates a lot more false-positive disapprovals via their automated review system. In this article, I'm going to discuss common types of Google Ads disapprovals, how to [...]