Blog
How to Use Google Ads Brand Lists
Google recently launched "brand lists" for Google Ads. In this article, I'll explain why they did this, how to use them, and whether it's worthwhile even to bother. Why Did Google Introduce Brand Lists? Over several years, Google has slowly but surely relaxed query-matching rules for all keyword match types. Heck, they completely eliminated phrase match, disguising it as eliminating modified [...]
Google Ads for Automotive Products Sellers
In this continuing series for specific industries, I'm covering Google Ads for automotive products sellers in this post. This includes companies that sell replacement or aftermarket products and equipment to consumers or businesses. As with the other niches I'm writing about, we have a solid presence in this market space. DISCLOSURE: Some of the products mentioned in this post may [...]
Boost Performance with Google Ads Text Insertion Tools
Among a long list of rarely used powerful Google Ads features sits Google's text insertion tools. The triad of tools includes keyword insertion, location insertion, and countdown. Indeed, these tools can both boost ad performance and simplify account structure - Hagakure. In this article, I'll review each tool, explain the benefit/use case, and how to implement it. Importantly, these tools [...]
How to Avoid Google Ads Budget Overruns
Google Ads budget overruns are virtually inevitable. What's important is keeping them within a reasonable tolerance and/or balancing them out by underspending elsewhere. Avoiding massive short-term, out-of-control spending sprees is paramount to keeping your client or your job! In this article, and this video, I'll explain how my agency mitigates budget overruns. As such, we rarely run into these issues, [...]
All About Google’s New Demand Gen Campaigns
Farewell Discovery Ads, we knew thee well! Google is in the process of replacing Discovery Ads with Demand Gen campaigns. Indeed, Demand Gen campaigns have been in closed beta for a while and are starting to roll out broadly. This means you'll no longer be able to create Discovery campaigns and your existing Discovery campaigns will be "upgraded" to Demand [...]
Why You Should be Using (By Conv. Time) KPIs
A few years back, Google introduced non-last-click attribution models. Effectively, this meant we could optionally track conversions across visitors' multiple sessions. The new list of attribution model options included: last click (pre-existing) first click linear time decay position-based data-driven (only available to high conversion volume accounts) This immediately led to confusion, inconsistent tracking strategies, and problems with delayed conversion reporting. [...]