SEO generally has a lower entry-level cost than Google Ads. Looking at our own example we provide SEO services from $999/month inclusive. While our Google Ads management fees start at half that, $500/month, that doesn’t include the cost of advertising; at least $2,500 and often more.

Indeed SEO is a good solution if you have a low budget to spend, and can generate a high ROI, but having said that Google Ads has many advantages:

1. Predictable and measurable results
2. New traffic and potential business immediately
3. Display your ads for ANY keywords you want
4. Adjust daily spending up/down or pause at any time
5. Precision targeting by geography
6. Use what you learn in Google Ads for future SEO campaigns
7. Send traffic to any page you want – not those Google chooses for you