Our clients retain ownership over their ad accounts and pay all direct ad costs. Importantly, by paying for your own direct ad costs you avoid markups and enjoy full transparency and control over these important assets. If you ever decide to work with another agency you can easily disconnect our access and keep all of your campaigns and historical performance data. If you'd like to work with us but don't currently have your own ad accounts we can assist you [...]
Canadian clients may pay us in Canadian dollars by major credit card, bank transfer, or company cheque. Clients located outside of Canada may pay us in US dollars by major credit card, company check, or wire transfer ($1,000 minimum applies for wires). Note: clients that pay us by credit card may also opt for automatic monthly charges
Yes, our clients must spend an average of at least $2.5K/month in direct ad spend. This ensures that: (a) we have enough clicks and/or conversions each month to properly optimize your campaigns, and (b) that our fees don't represent an unreasonably high overhead relative to direct ad costs If this amount of budget is a stretch for your company, we're simply not the right fit.
Suspending our services is allowed providing it is for a period of a month or more and we are notified in advance. Furthermore, we allow a maximum of 3 months suspension in any given calendar year. During service suspension, campaigns must be paused. We do not allow 'toggling,' the practice of intermittently activating our services while campaigns continue to run as a means of reducing our management fees. Doing so only serves to defer our services, but not reduce our [...]
Absolutely. Pausing campaigns for a few days or a week or two as needed is perfectly fine. They are your campaigns, after all. Please note that short-term pausing of campaigns does not suspend our services or pro-rate our monthly fees. That said, it's likely our fees will naturally be lower that month since they are based on a percentage of your ad spend. If you need to pause campaigns for a month or more we can arrange to suspend services [...]