If you’re a B2B in a niche market, it can be exceedingly difficult to reach the right people via search or social ads. With LinkedIn, it’s much easier to filter out unqualified prospects and focus on decision-makers in the right role and in the right organizations.
LinkedIn has upped their game over the years and now offers a myriad of different targeting options.
User profile targeting options are more robust than ever with job title, function, industry, company size, education, interests, location, demographics, and more. Furthermore, thousands of target companies can be uploaded to your campaign for much higher precision.
Even more exciting, LinkedIn now offers remarketing for website visitors and uploaded contacts and lookalike audience targeting.
With “lookalikes” campaigns performance can automatically improve over time as your seed data set grows and better informs LinkedIn what your ideal customer looks like.
Website Form Submission Tracking***
Understanding what’s working and being accountable for campaign performance is crucial for any successful LinkedIn Ads campaign. Using the LinkedIn Insight Tag will allow for native (in-platform) tracking of leads and other conversions.
We’ll assist in setting up conversion tracking on your “thank-you” page(s) so performance can be tracked and optimized across all dimensions of your campaign (ads, audiences, and more). We will also integrate your tracking with Google Analytics so your various traffic sources can all be tracked in one system.
LinkedIn Lead Generation Forms
LinkedIn offers in-platform lead generation that allows your potential clients one-click form submissions. This tool often generates higher conversion rates to top of funnel offers such as webinars and ebook giveaways. We can, selectively, implement this feature for many different campaign types.
Do you get more than 25% of your leads from inbound calls? If the answer is yes, you need a call tracking solution. Call tracking is a third party service that dynamically inserts custom phone numbers on your website for each new visitor. When somebody calls the number on your site, the software tracks the call back to LinkedIn Ads or any other traffic source (organic, referral, social media, etc.) it originated from. Having the additional call conversion data can facilitate better/faster campaign optimization, and provide a clearer picture of the value your various channels are driving. Learn more about our call tracking services.
Having high performing landing pages is a very important element of a well-tuned ad campaign. We’ll review and assist you in designing landing pages that contain an effective layout, clear value proposition, compelling offer and strong call-to-action. We can optionally provide landing page design services and multivariate testing as needed.
LinkedIn Ads offers a wide range of different ad types. Ensuring you’re using the right ad type based on your business goals is paramount for the success of your campaign.
With so many options, working with an expert partner will ensure you’re making the right creative choices:
- sponsored content
- text ads
- dynamic ads
- message ads
- conversation ads
We work with all different ad types as they are suitable for whatever part of the funnel you’re targeting. And, we’ll help you get set up properly to integrate your content marketing strategy with LinkedIn Ads.
Our experts have years of experience in building effective creatives**. In addition, we will continuously run ad split tests to improve campaign performance over time.
We use 3rd party software (Swydo.com) to generate integrated, consistent, beautiful and easy to read performance reports. Reports contain the most relevant KPIs at the top and campaign details below. Reports may be customized to suit individual client requirements. In addition, clients have 24/7 access to a reports dashboard. Monthly reports include an executive summary and performance analysis plus a brief action plan for the upcoming month.
Our clients enjoy active and consistent campaign management utilizing our standard operating procedures (SOPs). We employ a data-driven optimization process based on statistically significant data trends. This includes regular assessment of all campaign variables and continuous optimization.
Need to change your offer, tweak your benefits, or adjust targeting? No problem, we will work with you to ensure that campaign creative and targeting always align with your latest objectives and messaging.
We offer free website uptime monitoring for all of our pay-per-click clients. We will notify you within 24-hours if your campaigns go down due to a non-working website, an expired credit card or some other glitch. In addition, your account will receive regular internal peer reviews for quality and performance.
You will always work directly with the agent that manages your account. All of our agents have years of experience and are fully trained on our SOPs.