We’ve been flying under the radar for a while with this tool. For the past 9 months, we’ve been using Instapage.com as our go-to Landing Page development and split testing platform. We first learned about Instapage when they commented on our Optimizely or Unbounce comparison article (October 2013).
Curious we took the platform for a test drive for a couple of months. Initially, we found that the product was pretty basic and lacked many of the advanced tools of the more established competitors. Slowly but surely, however, Instapage has become a VERY robust platform for developing and split testing landing pages.
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Put simply, this is the best tool we’ve found for quickly developing killer landing pages that convert like crazy.
We love the following elements of Instapage:
With all of this and a great monthly price, it is hard to beat Instapage. To date, we’ve built dozens of client pages and have seen a 45% overall conversion rate increase vs. what clients used to use.
Still, there are some things about Instapage we don’t love and that need fixing:
Really, though, these are minor issues when you consider how well Instapage works.
As I mentioned off the top we’ve been providing landing page development & A/B (or multivariate) testing services with Instapage for almost a year now and we’ve learned a lot. To further enhance the service we’ve recently contracted with a professional landing page and graphics designer that knows Instapage inside out.
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