We've implemented 3 custom Google Ads scripts that we use universally: Daily Metrics - This script outputs comparative client account KPIs by day, week, and month into an easily digestible spreadsheet report we check each day. This allows us to quickly monitor for any variance from the nominal performance. It's very helpful in catching problems like overspending, drops in conversion rate, credit card payment issues, and so forth. Link Checker - This script checks that all client ad and site [...]
For PPC and SEO services we use Swydo.com to provide easy-to-understand reports that integrate all major ad platforms and services (Google Ads, Microsft Ads, Meta/Facebook Ads, LinkedIn Ads, CallRail, Google Analytics, Pingdom, SEMrush, and others) into one document. You'll be able to see and compare major KPIs between platforms, campaigns, and reporting periods at a glance. Monthly reports are provided within a few business days after month-end and include analysis and recommendations for the coming month. Upon request, we also [...]
Suspending our services is allowed providing it is for a period of a month or more and we are notified in advance. Furthermore, we allow a maximum of 3 months suspension in any given calendar year. During service suspension, campaigns must be paused. We do not allow 'toggling,' the practice of intermittently activating our services while campaigns continue to run as a means of reducing our management fees. Doing so only serves to defer our services, but not reduce our [...]
Absolutely. Pausing campaigns for a few days or a week or two as needed is perfectly fine. They are your campaigns, after all. Please note that short-term pausing of campaigns does not suspend our services or pro-rate our monthly fees. That said, it's likely our fees will naturally be lower that month since they are based on a percentage of your ad spend. If you need to pause campaigns for a month or more we can arrange to suspend services [...]
Upon receiving your written cancellation, we will terminate services at the next monthly anniversary date or any date after the next anniversary as specified in your notice. We will reconcile your account to the termination date. Once our services are completed we'll disconnect our access to your various ad accounts and other web assets. As the ad accounts belong to your company you will be free to access and manage them however you wish from that point forward.