How do you calculate the 66% increase in conversions?

We compare 3 months prior to starting with the first 3 months working with a new client. We then calculate the weighted average, adjusted for ad spend, and round to the nearest whole number. Our first round of calculations was performed in February of 2018 with a result of 59%. We updated our calculations in August 2021 and again in July 2023 and arrived at the current result of 66%. Note: we exclude (don't count) client accounts that go through [...]

By |2023-07-26T13:26:21-05:00September 21st, 2021|Categories: |0 Comments

What are the benefits of working with a Google Premier Partner?

Google Partner agencies have demonstrated an outstanding mastery of Google Ads and have met high standards of management for their portfolio of clients. Working with a Google Partner ensures that you are working with experts in the field. In addition, Partners have dedicated Google reps to assist with strategic account management, access to special training programs, and other benefits. All Google Partners are required to maintain accounts above a certain quality level, to be trained and certified on all aspects [...]

By |2023-06-07T09:43:16-05:00December 15th, 2020|0 Comments

Are there ad spend minimums for your PPC services?

Yes, our clients must spend an average of at least $2.5K/month in direct ad spend. This ensures that: (a) we have enough clicks and/or conversions each month to properly optimize your campaigns, and (b) that our fees don't represent an unreasonably high overhead relative to direct ad costs If this amount of budget is a stretch for your company, we're simply not the right fit.

By |2022-02-26T11:57:19-05:00June 30th, 2019|Categories: |0 Comments

What automated Google Ads scripts do you use?

We've implemented 3 custom Google Ads scripts that we use universally: Daily Metrics - This script outputs comparative client account KPIs by day, week, and month into an easily digestible spreadsheet report we check each day. This allows us to quickly monitor for any variance from the nominal performance. It's very helpful in catching problems like overspending, drops in conversion rate, credit card payment issues, and so forth. Link Checker - This script checks that all client ad and site [...]

By |2022-08-12T05:53:38-05:00June 2nd, 2017|Categories: |Comments Off on What automated Google Ads scripts do you use?

Shopping Campaigns

Sell your products with Google Ads, MS Ads, and Facebook Ads Shopping campaigns. We provide soup to nuts set-up and campaign management for online stores. Have Shopify, BigCommerce, Magento, WooCommerce or Magento? We've got you covered.

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Landing Pages

Drive more conversions without increasing your ad spend with turn-key landing pages. Landing pages are just $249/each + $99/month per account for hosting, split-testing, and maintenance.

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