Yes, our clients must spend an average of at least $2.5K/month in direct ad costs. This ensures that: (a) we have enough clicks and/or conversions each month to properly optimize your campaigns, and (b) that our fees don't represent an unreasonably high overhead relative to direct ad costs If this amount of budget is a stretch for your company, we're simply not the right fit.
We've implemented 4 custom Google Ads scripts that we use universally: Daily Metrics - This script outputs comparative client account KPIs by day, week, and month into an easily digestible spreadsheet report we check each day. This allows us to quickly monitor for any variance from the nominal performance. It's very helpful in catching problems like overspending, drops in conversion rate, credit card payment issues, and so forth. Link Checker - This script checks that all client ad and site [...]
For PPC services we use Swydo.com to provide easy to understand reports that integrate all major ad platforms (Google Ads, Bing Ads, Facebook Ads, and others) into one document. You'll be able to see and compare major KPIs between platforms, campaigns, and reporting periods at a glance. Monthly reports are provided within a few days after month-end and include analysis and recommendations for the coming month. If you'd like more frequent reporting we can optionally schedule reports to go out [...]
Suspending our services is allowed providing it is for a period of a month or more and we are notified in advance. Furthermore, we allow a maximum of 3-months suspension in any given calendar year. During service suspension, campaigns must be paused. We do not allow 'toggling,' the practice of intermittently activating our services while campaigns continue to run as a means of lowering our management fees. Doing so only serves to defer our services, but not reduce our workload, [...]
Absolutely. Pausing campaigns for a few days, or a week or two as needed is perfectly fine. They are your campaigns, after all. Please note that short-term pausing of campaigns does not suspend our services or pro-rate our monthly fees. If you need to pause campaigns for a month or more we can arrange to suspend services - advanced notice is required. Also note, that some 3rd party subscription services such as call tracking cannot be suspended.