We compare the month prior to starting with a client to 3-months later. We then calculate the weighted average, adjusted for ad spend, and round to the nearest whole number. Our first round of calculations was performed in February of 2018 with a result of 59%. We updated our calculations in August 2021 and arrived at the current result of 66%. Note: we exclude (don't count) client accounts that go through significant conversion tracking changes as part of our onboarding [...]
Facebook Business Partners have access to specialized training directly from Facebook. Furthermore, we can access support instantly via Facebook Messenger or by Phone 24/7. This ensures that problems such as disapproved ads can be resolved quickly and you avoid extended periods of campaign or account downtime.
Google Premier Partners make up just 3% of all Google Partners. These agencies have demonstrated an outstanding mastery of Google Ads and consistent-continuous growth for their portfolio of clients. Working with a Premier Partner ensures that you are working with top experts in the field. In addition, Premier Partners have dedicated Google reps to assist with strategic account management, access to special training programs, and early access to closed-beta features. All Google Partners are required to maintain accounts above a [...]
Yes, our clients must spend an average of at least $2.5K/month in direct ad costs. This ensures that: (a) we have enough clicks and/or conversions each month to properly optimize your campaigns, and (b) that our fees don't represent an unreasonably high overhead relative to direct ad costs If this amount of budget is a stretch for your company, we're simply not the right fit.
We've implemented 4 custom Google Ads scripts that we use universally: Daily Metrics - This script outputs comparative client account KPIs by day, week, and month into an easily digestible spreadsheet report we check each day. This allows us to quickly monitor for any variance from the nominal performance. It's very helpful in catching problems like overspending, drops in conversion rate, credit card payment issues, and so forth. Link Checker - This script checks that all client ad and site [...]