It's very often the case that a prospect approaches my agency for SEO (search engine optimization) and ends up with Google Ads, or vice versa. Unless you're a search marketing expert it can be difficult to choose what's best or when you should be running both. So, Google Ads vs. SEO, what's best? In this article, I'll run down the pros and cons of each venerable marketing channel. Furthermore, I'll look at some common scenarios where one option is clearly [...]
As an SEO agency, we've been using Yoast for several years for our WordPress clients. With a wide range of free features and a paid upgrade for additional functionality, it has been our swiss-army knife for WP websites. However, there is a new tool that offers more functionality for free. Note they do have paid versions, but most sites don't really need that advanced functionality. Enter Rank Math. Note: This article was updated on August 19th, 2021.DISCLOSURE: Some of the [...]
Now more than ever before, Google is looking to social proof (reviews) as a component of E-A-T (Expertise, Authority, and Trustworthiness). Today I'll cover everything you need to know about reviews and how to get user ratings (stars) displayed in your organic results. How can reviews help? First, Google is watching! Google monitors reviews that are external to your site including review volume, recency, and rating. This includes Google My Business, Amazon, Yelp, Facebook reviews, Angie's List, BBB, and many [...]
Maybe you manage SEO for your own business or you've been dabbling in providing SEO services. We've been doing SEO since 2002 and a lot has changed in 16 years. SEO strategy has shifted dramatically, and so have the tools available for managing SEO. In this article, I'm going to run down the state of the art SEO tools for small business. I'll list the best-paid SEO tools as well as free or low-cost alternatives where available. Tools will be [...]
SEOs & PPC Marketers tend to be extremely busy people. Any edge you can gain to improve efficiency enhances what you do. Today I'm going to provide you with my personal list of Chrome Extensions for SEO and PPC power users. If you use Firefox, don't worry... most of these browser Extensions do exist for that browser too. Note that I have excluded popular Extensions that require paid accounts to use most of the utility, e.g. Mozbar. DISCLOSURE: Some [...]